Senior Sales Operations & Production Lead, Local Media

RevOps Report; Secaucus (NJ); Hybrid; USD 180,000 - 225,000; Full time

Job summary

The National Basketball Association (NBA) is seeking an Associate Vice President to lead Local Media Sales Operations and Production. This role oversees advertising workflows, traffic, inventory management, and production services across linear, digital, and streaming platforms.

You will align cross‑functional teams and drive scalable processes for flawless commercial delivery. You will manage a team of full‑time staff and contractors, implement KPI dashboards, and help launch the Local Media

Qualifications

• Bachelor’s degree preferred; advanced degree a plus.
• 1-2+ years of progressive leadership experience within sports media, broadcast operations, advertising operations, live production environments, or media sales operations.
• Demonstrated experience managing advertising operations, trafficking workflows, sales production, and commercial execution across linear and/or streaming media platforms.
• Proven track record leading operational teams in fast-paced live-event or broadcast environments with high standards for execution accuracy and reliability.
• Experience managing cross-functional workflows between production, programming, ad sales, engineering, finance, and distribution organizations.
• Experience building and scaling operational processes, workflow governance, and team structures within evolving media organizations.
• Strong vendor management and resource planning experience, including oversight of external contractors and operational service providers.
• Experience implementing operational KPIs, reporting systems, and process optimization initiatives.
• Experience with vendor sourcing, evaluation and negotiation.

Responsibilities

• Lead the Sales Operations & Production organization supporting Local Media commercial execution, including advertising workflows, inventory operations, trafficking strategy, production coordination, and sales enablement.
• Manage and develop a team of full-time employees and contractor resources spanning Ad Traffic & Format Leadership, Sales Operations, and Sales Production functions.
• Oversee advertising formats, operations and trafficking workflows across local linear, digital, and streaming platforms, ensuring accurate inventory execution, format compliance, timely delivery, and campaign fulfillment.
• Develop and standardize operational procedures, workflow governance, and quality-control protocols across commercial production and sales execution activities.
• Partner closely with Commercial, Ad Sales, Finance, Programming, Production, Technology, Engineering, Distribution, and external media partners to ensure alignment between revenue objectives and operational capabilities.
• Lead commercial inventory planning and operational readiness for live game broadcasts, shoulder programming, sponsored content, and ancillary programming across all local media markets.
• Oversee sales production execution, including creative asset management, sponsorship integration workflows, production timelines, and delivery coordination with internal and external stakeholders.
• Collaborate with Programming and Production teams to ensure advertising formats, sponsorship integrations, and commercial breaks are operationally aligned with production standards and league guidelines.
• Drive operational efficiency initiatives through workflow automation, systems optimization, vendor coordination, and resource planning to improve scalability and reduce operational risk.
• Establish KPI frameworks, reporting cadences, and operational dashboards to measure delivery accuracy, production efficiency, campaign execution, inventory utilization , and revenue support performance.
• Support the launch and scaling of the Local Media organization for the 2026–27 season by helping implement operational infrastructure, staffing models, vendor strategies, and cross-functional processes.
• Serve as a senior operational escalation point for commercial delivery issues, production conflicts, trafficking exceptions, and time-sensitive broadcast execution matters.
• Partner with Engineering and Technical Operations teams to ensure operational readiness across ad insertion systems, trafficking platforms, delivery workflows, and content management systems.
• Ensure compliance with league standards, advertiser obligations, rights requirements, and operational policies related to commercial content delivery and production workflows.
• Foster a high-performance, collaborative culture focused on accountability, continuous improvement, operational excellence, and innovation.

Skills

Advertising operations

Leadership

Cross-functional collaboration

Vendor management

Operational excellence

Education

Bachelor's degree preferred

Advanced degree a plus

Job description

The National Basketball Association (NBA) is seeking an Associate Vice President to lead Local Media Sales Operations and Production. This role oversees advertising workflows, traffic, inventory management, and production services across linear, digital, and streaming platforms.

You will align cross‑functional teams and drive scalable processes for flawless commercial delivery. You will manage a team of full‑time staff and contractors, implement KPI dashboards, and help launch the Local Media