Senior Sales Operations Lead – AI-Driven GTM & Forecasting

Intercom; San Francisco (CA); On-site; USD 146,000 - 174,000; Full time

Job summary

Fin, now part of Salesforce, is on a mission to help businesses deliver perfect customer experiences. As a Senior Sales Operations Manager, you will be a strategic partner to Fin’s Sales organization, helping build the systems, processes, reporting, and operating rhythms that enable our go-to-market teams to scale effectively.

You’ll work at the intersection of Sales, Finance, Business Systems, Data Engineering, Marketing, and GTM leadership.

Qualifications

• 5+ years in Sales Operations or related field, preferably in high-growth tech or SaaS.
• Strong understanding of sales processes, forecasting, pipeline management, quota and territory planning, compensation, and sales performance metrics.
• Experience owning or improving CRM, BI, planning, compensation, or revenue systems.
• Strong analytical skills; translate data into clear insights and practical recommendations.
• Advanced Excel/Google Sheets and BI tools experience (Tableau, Looker, Power BI).
• Familiarity with Salesforce; collaboration with Business Systems or Data Engineering teams is valuable.

Responsibilities

• Own and optimize core sales operations processes, systems, and operating cadences across the sales organization.
• Partner with Sales leadership and Finance to build and maintain forecasting processes, pipeline reporting, quota models, attainment tracking, and performance insights.
• Develop reporting and dashboards that show funnel health, productivity, conversion, win rates, capacity, and revenue performance.
• Lead territory planning, segmentation, coverage, and capacity analysis to support allocation of sales resources.
• Partner with Finance and Sales leadership on compensation planning, plan administration, performance measurement, and reporting.
• Translate business requirements into scalable solutions across CRM, BI, sales planning, compensation, and other GTM systems.
• Partner with Business Systems and Data Engineering to improve data quality, data models, integrations, automation, and reporting infrastructure.
• Identify and eliminate operational bottlenecks across the sales cycle (lead routing, opportunity management, approvals, contracting, handoffs, post-sale transitions).
• Establish and maintain governance and definitions for key sales metrics and data.
• Lead complex cross-functional projects from discovery through implementation.
• Build executive-ready analyses to help leadership decisions on growth, investment, productivity, and organizational design.
• Use AI tools to reduce manual work and speed up sales execution.
• Create scalable operating processes that grow with the business.
• Advise sales leadership on performance trends, risks, and priorities.
• Support quarterly and annual planning activities.

Skills

Sales Operations

Forecasting

Pipeline management

Quota planning

Territory planning

Compensation

CRM systems

BI & reporting

Tableau

Looker

Power BI

Salesforce

Data collaboration

Data governance

Cross-functional leadership

Analytical skills

Communication

AI tools

Ambiguity tolerance

Tools

Salesforce

Tableau

Looker

Power BI

Job description

Fin, now part of Salesforce, is on a mission to help businesses deliver perfect customer experiences. As a Senior Sales Operations Manager, you will be a strategic partner to Fin’s Sales organization, helping build the systems, processes, reporting, and operating rhythms that enable our go-to-market teams to scale effectively.

You’ll work at the intersection of Sales, Finance, Business Systems, Data Engineering, Marketing, and GTM leadership.