Senior Sales Manager — Specialty Retail Growth

Coca-Cola; Minnesota; On-site; USD 120,000 - 180,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Manager, Sales - Specialty Retail to lead growth across specialty retail and on-site channels in the Southeast Region. You will drive strategic planning, customer relationships, and cross-functional collaboration to deliver sustainable growth and operational excellence.

Ideal candidates will translate insights into initiatives, guide negotiations, and manage multiple priorities with precision.

Qualifications

• Bachelor's degree required in Business, Marketing, or a related field.
• 3+ years of successful sales or account management experience in consumer packaged goods, foodservice, or retail environments.
• Ability to develop and manage customer relationships that deliver long-term business results.
• Proven experience negotiating and executing sales programs across multiple purchasing tiers and retail models.
• Analytical strength in building data-driven business cases, interpreting customer feedback, and developing insights into actionable growth strategies.
• Ability to independently manage multiple priorities with accuracy and detail.
• Exceptional communication, presentation, and relationship-building skills across internal and external stakeholders.
• Comfort in fast-paced, entrepreneurial environments with a collaborative and solution-oriented approach.
• Understanding of retail and foodservice distribution channels strongly preferred.
• Demonstrated leadership abilities and a commitment to driving operational excellence across all aspects of sales engagement.

Responsibilities

• Lead annual and multi-year collaborative business planning processes with customers and internal teams, developing growth objectives and partnership initiatives.
• Forecast annual sales volume, revenue, and expenses aligned with strategic goals and account priorities.
• Negotiate and influence decision-making through fact-based selling, data insights, and business case development.
• Conduct regular business reviews with specialty retail partners to assess needs and opportunities.
• Monitor performance against plans and recommend product or program adjustments based on insights.
• Build and maintain trusted relationships with customer executives and internal stakeholders across the organization.
• Collaborate with supply chain and product teams to design direct supply strategies enhancing efficiency and availability.
• Analyze market trends and communicate competitive intelligence to inform planning.
• Work cross-functionally with finance, marketing, revenue growth management, and operations to leverage resources.
• Lead strategic discussions around innovation and new commercial opportunities.
• Use sales data and store insights to tailor business solutions and improve performance.
• Serve as go-to CRM expert within the Southeast Region to ensure consistent service and partnership engagement.
• Foster collaboration with bottling and distributor contacts to drive execution and shared success.

Skills

Customer relationship management

Data analytics

Strategic planning

Negotiation

Communication skills

Cross-functional collaboration

Education

Bachelor's degree in Business, Marketing, or related field

Tools

CRM software

Job description

The Coca-Cola Company is seeking a Senior Manager, Sales - Specialty Retail to lead growth across specialty retail and on-site channels in the Southeast Region. You will drive strategic planning, customer relationships, and cross-functional collaboration to deliver sustainable growth and operational excellence.

Ideal candidates will translate insights into initiatives, guide negotiations, and manage multiple priorities with precision.