Senior Manager, Specialty Retail Sales – Southeast Growth

The Coca-Cola Company; Atlanta (GA); On-site; USD 110,000 - 160,000; Full time

Job summary

The Coca-Cola Company in the Southeast Region is seeking a Senior Manager, Sales - Specialty Retail to drive growth across Georgia, Tennessee, Kentucky, Florida, North Carolina, and Maryland. You will lead strategic planning, customer relationships, and cross‑functional collaboration to deliver sustainable growth and strong commercial results.

The ideal candidate is a results‑oriented sales leader who builds partnerships, translates insights into initiatives, and executes with discipline across

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• Minimum of 3 years of successful sales or account management experience in consumer packaged goods, foodservice, or retail environments.
• Demonstrated ability to develop and manage customer relationships that deliver long‑term business results.
• Proven experience negotiating and executing sales programs across multiple purchasing tiers and retail models.
• Analytical strength in building data‑driven business cases, interpreting customer feedback, and developing insights into actionable growth strategies.
• Ability to independently manage multiple priorities with accuracy and attention to detail.
• Exceptional communication, presentation, and relationship‑building skills across internal and external stakeholders.
• Understanding of retail and foodservice distribution channels strongly preferred.
• Demonstrated leadership abilities and a commitment to driving operational excellence across all aspects of sales engagement.

Responsibilities

• Lead annual and multi-year collaborative business planning processes with customers and internal teams, developing clear growth objectives, category programs, and partnership initiatives.
• Accurately forecast annual sales volume, revenue, and expenses while aligning with strategic goals and account priorities.
• Guide complex negotiations and influence decision‑making through fact‑based selling, data insights, and business case development that creates mutual value.
• Conduct regular business reviews with specialty retail partners to assess needs, resolve challenges, and uncover opportunities for continued growth.
• Monitor performance against business plans, track progress toward goals, and recommend new product or program adjustments based on insights and results.
• Build and maintain trusted relationships with customer executives, outlet managers, distributors, bottling partners, and internal stakeholders to ensure alignment across all levels of the organization.
• Partner with supply chain, product supply, and foodservice distributor teams to design direct supply strategies that enhance operational efficiency and product availability.
• Analyze market trends and communicate competitive intelligence across assigned territories to inform planning and strengthen commercial response.
• Collaborate across cross‑functional teams—including finance, marketing, revenue growth management, and operations—to leverage Coca‑Cola resources and deliver impactful results.
• Lead strategic discussions around innovation, sharing insights that anticipate consumer and customer needs while helping brands activate new commercial opportunities.
• Use data analytics and customer‑specific information such as sales patterns, store layouts, and traffic insights to recommend tailored business solutions and enhance performance.
• Serve as the go‑to resource for customer relationship management expertise within the Southeast Region, ensuring consistent service, operational excellence, and partnership engagement.
• Foster collaboration and accountability among bottling and distributor contacts to steward execution and promote shared success.

Skills

Sales leadership

Strategic planning

Account management

Negotiation

Data insights

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

The Coca-Cola Company in the Southeast Region is seeking a Senior Manager, Sales - Specialty Retail to drive growth across Georgia, Tennessee, Kentucky, Florida, North Carolina, and Maryland. You will lead strategic planning, customer relationships, and cross‑functional collaboration to deliver sustainable growth and strong commercial results.

The ideal candidate is a results‑oriented sales leader who builds partnerships, translates insights into initiatives, and executes with discipline across