Senior Sales Manager

Sanctuary Beach Resort; California; On-site; USD 120,000 - 180,000; Full time

Job summary

Sanctuary Beach Resort in the Bay Area seeks a Senior Sales Manager to lead group sales strategy, drive market share, and maximize revenue via direct sales, strategic accounts, and rigorous weekly reporting.

You will mentor junior staff, coordinate with leadership on annual plans, and represent the property at industry trade shows, while leveraging remote work options for the right location. Strong negotiation and analytics skills are essential to forecast performance.

Qualifications

• Bachelor's degree in Hospitality, Business, or related field preferred.
• 3+ years of progressive hospitality group sales experience with senior-level achievement.
• Advanced proficiency in Salesforce/Delphi, sales pace modeling, and revenue forecasting.
• Strong financial acumen with proven KPI, budget, and business plan management.

Responsibilities

• Own all group sales segments for the property and proactively solicit new accounts.
• Prepare weekly pace reports, activity logs, and pipeline health updates.
• Collaborate on annual business plans and quarterly sales strategies.
• Lead and mentor junior sales staff; ensure brand standards.
• Represent the hotel at trade shows and client presentations.

Skills

Sales leadership

Account management

Forecasting & analytics

Negotiation

Education

Bachelor's degree in Hospitality, Business, or related field

Tools

Salesforce

Delphi

Job description

Opportunity: Senior Sales Manager

Lead group sales strategy, drive market share, and maximize revenue performance for the property through aggressive direct sales efforts, strategic account management, and rigorous weekly and monthly reporting.

Your Growth Path

Property Director of Sales – Area Director of Sales – Regional Director of Sales

Your Focus

• Strategic Sales & Account Management: Own all group sales segments for the hotel; proactively solicit new accounts, convert high-yield business, and maintain top-tier relationships with key client decision-makers.


• Reporting & Analytics: Prepare and deliver weekly pace reports, activity logs, and pipeline health updates. Conduct monthly conversion rate analyses and track proactive sales KPIs to identify market opportunities and revenue gaps.


• Planning & Forecasting: Partner directly with the Regional Director of Sales and General Manager to draft annual business plans, establish budgeting needs, produce quarterly sales strategies, and generate accurate group revenue forecasts.


• Leadership & Operations: Interview, select, train, and mentor junior sales associates in alignment with brand standards and HHM core values. Coordinate multi-departmental support to execute flawless group experiences.


• Market Engagement: Conduct outside sales calls, participate in local industry travel, represent the hotel at key trade shows, and deliver compelling, high-impact sales presentations to prospect organizations.


• Systems & Sustainability: Utilize Salesforce/Delphi to manage pipeline integrity, document client interaction, and track account activity. Adhere to HHM’s EarthView sustainability initiatives.

Your Background And Skills

• Bachelor’s degree in Hospitality, Business, or related field preferred.


• 3+ years of progressive hospitality group sales experience with demonstrated senior-level achievement.


• Advanced proficiency in Salesforce/Delphi, sales pace modeling, and revenue forecasting tools.


• Strong financial acumen with proven experience managing sales KPIs, budgets, and business plans.

Work Environment and Context

• Work schedule varies and may include occasionally working on holidays and weekends.


• Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.


• Remote position possible with location in the Bay Area California. Required travel to tradeshows, meetings, property, local client travel, and hotel needs.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It