Senior Sales & Events Manager – Hospitality Growth Leader

The Grand Beach Hotel; Surfside (FL); On-site; USD 90,000 - 100,000; Full time

Job summary

The Grand Beach Hotel in Surfside, FL seeks a Senior Sales & Events Manager to drive revenue growth, manage corporate accounts, and oversee the planning and execution of groups and events from inquiry through post‑event follow‑up.

This hands‑on leader balances strategic sales development with day‑to‑day event operations, leads a sales team, collaborates with departments, and ensures outstanding guest and client experiences while maintaining accurate records and achieving revenue targets.

Qualifications

• Minimum of two (2) years of professional experience in hotel sales, event management, catering sales, or a related hospitality management position.
• Experience managing group business, corporate accounts, meetings, or special event programs.
• Strong sales, negotiation, client relationship management, and business development skills.
• Excellent written and verbal communication skills, with the ability to interact professionally with clients, colleagues, and senior management.
• Strong organizational and time‑management skills, with the ability to prioritize multiple projects, deadlines, and client commitments simultaneously.
• Ability to work independently, exercise sound judgment, and take ownership of assignments from beginning to end.
• Proficiency in Microsoft Office applications; experience with hotel sales, catering, and property management systems preferred.

Responsibilities

• Proactively identify, develop, and secure new business opportunities to achieve assigned revenue goals and departmental objectives.
• Build and maintain strong relationships with corporate clients, meeting planners, event professionals, travel partners, third‑party agencies, and local businesses.
• Manage an assigned portfolio of accounts and develop strategies to maximize repeat business, account production, and overall revenue contribution.
• Prepare proposals, negotiate rates and contractual terms, and manage business opportunities in accordance with established hotel guidelines and revenue strategies.
• Oversee the planning and coordination of assigned meetings, conferences, social events, weddings, and group programs from initial inquiry through event completion.
• Ensure all event details, contracts, BEOs, rooming lists, and client requirements are accurately documented and communicated.
• Serve as the primary point of contact for assigned clients, ensuring clear communication, timely follow‑up, and a seamless planning experience.
• Monitor event financial performance, identify opportunities for incremental revenue, and ensure contracted services and billing arrangements are properly communicated.
• Provide guidance and leadership to team members, fostering collaboration and accountability.

Skills

Sales

Negotiation

Client relationships

Leadership

Communication

Time management

Organization

Problem solving

Tools

PMS

Microsoft Office

Job description

The Grand Beach Hotel in Surfside, FL seeks a Senior Sales & Events Manager to drive revenue growth, manage corporate accounts, and oversee the planning and execution of groups and events from inquiry through post‑event follow‑up.

This hands‑on leader balances strategic sales development with day‑to‑day event operations, leads a sales team, collaborates with departments, and ensures outstanding guest and client experiences while maintaining accurate records and achieving revenue targets.