Senior Sales Event Lead - Growth & Engagement

ATTGeneral; Grand Rapids (MI); On-site; USD 58,000 - 87,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Life Insurance

Employee Discounts

Job summary

AT&T in Grand Rapids, MI is seeking a Sr. Specialist Sales Event Lead to drive product and service growth by orchestrating strategic sales events that engage consumers and boost revenue.

You will oversee all aspects of event planning, coordinate with local communities and internal teams, conduct market analysis to target audiences, manage budgets and KPIs, and provide on-site coaching and education to sales partners during events.

Qualifications

• Bachelor’s degree and 2+ years of related experience.
• Certification is required in some areas.
• Experience with event-driven sales environments preferred.

Responsibilities

• Oversee all aspects of event planning, coordination, and facilitation to ensure seamless operations and high‑quality experiences.
• Establish and maintain relationships with local communities, HOAs, and internal teams for cohesive event delivery.
• Conduct market research to identify target audiences and tailor events to maximize impact.
• Manage event budgets, including forecasting and KPI monitoring, ensuring regulatory compliance.
• Attend events to oversee sales activity and provide on-site coaching and education.

Skills

Event planning

Stakeholder engagement

Market analysis

Budget management

On-site coaching

Education

Bachelor’s degree

BS/BA

Job description

AT&T in Grand Rapids, MI is seeking a Sr. Specialist Sales Event Lead to drive product and service growth by orchestrating strategic sales events that engage consumers and boost revenue.

You will oversee all aspects of event planning, coordinate with local communities and internal teams, conduct market analysis to target audiences, manage budgets and KPIs, and provide on-site coaching and education to sales partners during events.