Field Event Marketing Lead — Lead Gen & Activation

Boston Catering & Events; Grand Rapids (MI); On-site; USD 52,000 - 76,000; Full time

Job summary

Leafguard in Grand Rapids, MI, seeks a Field Event Marketing Manager to lead on-site activations and generate qualified leads through prescheduled events. You will train Promoters, coordinate displays, and work with the General Manager on lead lifecycle in CRM.

The role requires travel within the territory, strong communication skills, and a track record in lead generation, with a focus on professionalism and timely reporting of event outcomes.

Qualifications

• Experience and proven success in lead generation.
• Excellent written and verbal communication skills.
• Self-starter with ability to manage multiple priorities in fast-paced environments.
• Ability to travel within assigned office territory and work evenings/weekends.

Responsibilities

• Represent Leafguard professionally at area trade shows and events.
• Educate and create interest in Leafguard products for customer acquisitions.
• Support onsite training of event marketing team of representatives.
• Coordinate and plan display and marketing material setup for upcoming events.
• Maintain tracking and inventory of company marketing materials.
• Assist Senior EM in recruiting, team building, and talent retention.
• Develop territory with new event opportunities to participate in or sponsor.
• Measure and track lead generation performance and productivity.
• Provide assistance to the Senior Event Manager in basic administrative responsibilities.

Skills

Lead generation

Communication skills

Multi-tasking

Self-starter

Travel within territory

Evening/weekend availability

Valid driver’s license

Lift/carry 50 lbs

Education

High School diploma or GED

Job description

Leafguard in Grand Rapids, MI, seeks a Field Event Marketing Manager to lead on-site activations and generate qualified leads through prescheduled events. You will train Promoters, coordinate displays, and work with the General Manager on lead lifecycle in CRM.

The role requires travel within the territory, strong communication skills, and a track record in lead generation, with a focus on professionalism and timely reporting of event outcomes.