Sr Specialist Sales Event Lead

ATTGeneral; Grand Rapids (MI); On-site; USD 58,000 - 87,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Life Insurance

Employee Discounts

Job summary

AT&T in Grand Rapids, MI is seeking a Sr. Specialist Sales Event Lead to drive product and service growth by orchestrating strategic sales events that engage consumers and boost revenue.

You will oversee all aspects of event planning, coordinate with local communities and internal teams, conduct market analysis to target audiences, manage budgets and KPIs, and provide on-site coaching and education to sales partners during events.

Qualifications

• Bachelor’s degree and 2+ years of related experience.
• Certification is required in some areas.
• Experience with event-driven sales environments preferred.

Responsibilities

• Oversee all aspects of event planning, coordination, and facilitation to ensure seamless operations and high‑quality experiences.
• Establish and maintain relationships with local communities, HOAs, and internal teams for cohesive event delivery.
• Conduct market research to identify target audiences and tailor events to maximize impact.
• Manage event budgets, including forecasting and KPI monitoring, ensuring regulatory compliance.
• Attend events to oversee sales activity and provide on-site coaching and education.

Skills

Event planning

Stakeholder engagement

Market analysis

Budget management

On-site coaching

Education

Bachelor’s degree

BS/BA

Job description

Overall Purpose Drives product and service growth and market penetration by orchestrating and executing strategic sales events that enhance consumer engagement and revenue.

Key Roles and Responsibilities

• Event Planning and Execution: Oversee all aspects of event planning, coordination, and facilitation to ensure seamless operations and high-quality experiences, while ensuring adherence to community rules and regulations.
• Stakeholder and Community Engagement: Establish and maintain relationships with local communities, HOAs, and internal teams (retail/IHX/D2D, installation teams) to ensure cohesive event delivery and effective on-site sales support.
• Market Analysis and Prospecting: Conduct market research to identify target audiences, create prospecting plans to find potential consumer customers, and tailor events to maximize impact and engagement.
• Performance and Budget Management: Manage event budgets, including forecasting and allocation, establish and monitor key performance indicators (KPIs) to assess event success, and ensure compliance with relevant regulations and risk management.
• On-Site Support and Education: Attend events to oversee sales activity, provide on-site coaching and education to both consumers and sales partners, and work with regional marketing teams to develop appropriate marketing collateral for the events.

Job Contribution

An experienced professional with in-depth knowledge, applying organizational practices to resolve moderately difficult problems. Works with independent judgement on expansive projects with minimal supervision, implementing policy changes to improve functions. Actions impact efficiency costs, schedules and client relationships. Interacts primarily within the department and with General Managers and above across various teams.

Supervisor: No Education/Experience Bachelor’s degree (BS/BA) desired. 2+ years of related experience. Certification is required in some areas.

Our Sr. Specialist Sales Event Leads earn between $57,800.00 -$86,800.00+ 9% TI Success Bonus. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours 40 Time Type Regular Location Grand Rapids, Michigan Salary Range $57,800.00 - $86,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.