Senior Retention Architect (Remote) — Grow LTV & Engagement

Lilo Social; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully Remote

401(k) with match

Health insurance

Paid holidays

Headspace subscription

Fitness stipend

Laptop provided

Professional development

Job summary

Lilo Social is a full-funnel eCommerce growth agency. We seek a Senior Retention Strategist to own retention programs across email, SMS, loyalty, and customer success for our DTC partners.

You will design lifecycle strategies, lead segmentation, and drive revenue growth while coordinating with acquisition and creative teams. Remote-first, 401(k) and comprehensive benefits are offered.

Qualifications

• 5+ years of retention marketing, lifecycle marketing, or customer success for DTC brands.
• Expert Klaviyo proficiency with advanced segmentation and flows.
• Proven revenue/LTV growth from retention programs.
• Experience with subscription platforms and churn analysis.
• Strong analytical, data-driven decision making.
• Client-facing experience with senior stakeholders.
• Knowledge of lifecycle marketing concepts and multi-touch attribution.
• Leadership and mentoring experience.
• Experience with Looker/Tableau analytics.

Responsibilities

• Develop and execute lifecycle retention strategies across email, SMS, subscriptions, loyalty, and customer success touchpoints.
• Design segmentation frameworks and journey maps for post-purchase retention.
• Build and optimize subscription retention programs including churn reduction and dunning.
• Lead A/B testing roadmaps across retention channels to improve performance.
• Analyze cohorts and purchase patterns to identify at-risk segments.
• Create Klaviyo automation flows (welcome, abandoned cart, post-purchase, VIP).
• Collaborate with creative and paid media to align retention with acquisition.
• Monitor retention KPIs and report insights to leadership.
• Mentor retention team members and share best practices.
• Stay current on retention trends and platform updates.

Skills

Retention marketing

Lifecycle marketing

Customer success

Analytics

Leadership

Subscription analytics

Tools

Klaviyo

Recharge

Skio

Ordergroove

Looker

Tableau

Job description

Lilo Social is a full-funnel eCommerce growth agency. We seek a Senior Retention Strategist to own retention programs across email, SMS, loyalty, and customer success for our DTC partners.

You will design lifecycle strategies, lead segmentation, and drive revenue growth while coordinating with acquisition and creative teams. Remote-first, 401(k) and comprehensive benefits are offered.