Senior Retail Sales Coach & Growth Strategist

Columbia Bank; Tacoma (WA); On-site; USD 80,000 - 160,000; Full time

Benefits offered by this job

Comprehensive health care coverage

401(k) retirement plan with employer,+

Employee assistance program

Life insurance

Disability insurance

Tuition assistance

Mental health resources

Identity theft protection

Legal support

Auto and home insurance

Pet insurance

Discount marketplace access

Paid vacation, sick days, volunteer/HO

Job summary

Columbia Bank is seeking a Retail Sales Trainer to elevate sales execution across our on-site Tacoma branches. The role partners with retail leaders to diagnose skill gaps and coach teams on deposits, lending, and customer experience through hands-on, role-play, and digital sessions.

You will develop consistent sales frameworks, measure outcomes, and mentor leaders in observation and feedback while staying current on industry best practices.

Qualifications

• Bachelor’s degree or equivalent banking experience preferred.
• 8–10 years of progressive experience in sales or banking.
• Sales leadership and coaching experience required.
• 3+ years of virtual coaching experience required.
• Proven success exceeding sales goals in retail banking or sales.

Responsibilities

• Identify coaching priorities with retail leaders and SMEs.
• Deliver skill-based coaching on prospecting, consultative selling, and closing.
• Support adoption of new sales processes, tools, and products.
• Provide hands-on coaching through in-branch, virtual, and group sessions.
• Measure coaching effectiveness using performance data and outcomes.
• Coach and mentor leaders on observation, feedback, and reinforcement.
• Develop and deploy consistent sales frameworks and tools.
• Train teams on AI use, prospecting, and pipeline management.
• Lead sales workshops and field-based coaching activities.
• Track participation and impact through LMS and reporting.
• Ensure coaching is accurate, compliant, and aligned to retail strategy.
• Stay current on retail sales and coaching best practices.

Skills

Sales Leadership

Prospecting

Book Growth

Coaching

Virtual Coaching

Observation

Education

Bachelor’s degree or equivalent banking experience

Tools

LMS Platforms

Microsoft Office

Virtual Tools

Job description

Columbia Bank is seeking a Retail Sales Trainer to elevate sales execution across our on-site Tacoma branches. The role partners with retail leaders to diagnose skill gaps and coach teams on deposits, lending, and customer experience through hands-on, role-play, and digital sessions.

You will develop consistent sales frameworks, measure outcomes, and mentor leaders in observation and feedback while staying current on industry best practices.