Retail Sales Excellence Coach

Columbia Banking System; Tacoma (WA); On-site; USD 80,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) retirement plan with employer 


Life, disability insurance

Tuition assistance

Paid time off

Employee assistance program

Job summary

Columbia Bank is seeking a Retail Sales Trainer to strengthen sales execution across our Tacoma branch network. You will coach through observation, role play, and simulations, partnering with retail leaders and SMEs to close skill gaps in deposits, lending, and customer experience.

The role requires 8–10 years in sales leadership with banking experience, plus 3+ years of virtual coaching. Expect dynamic workshops, AI-driven prospecting, and strong performance measurement in a compliant

Qualifications

• Bachelor’s degree or equivalent banking experience preferred.
• 8–10 years of progressive sales leadership and coaching experience in retail banking.
• 3+ years of virtual coaching experience.
• Proven success exceeding sales goals in retail banking or sales.
• Strong coaching, facilitation, and influencing skills.
• Ability to translate business goals into actionable coaching.
• Confident communicator with strong organizational skills.
• Experience coaching through observation, role play, and feedback.

Responsibilities

• Identify sales skill gaps and coaching priorities with retail leaders and SMEs.
• Deliver skill-based coaching on prospecting, consultative selling, and closing.
• Support adoption of new sales processes, tools, and products.
• Provide hands-on coaching through in-branch, virtual, and group sessions.
• Measure coaching effectiveness using performance data and outcomes.
• Coach and mentor leaders on observation, feedback, and reinforcement.
• Develop and deploy consistent sales frameworks and tools.
• Train teams on AI use, prospecting, and pipeline management.
• Lead sales workshops and field-based coaching activities.
• Track participation and impact through LMS and reporting.
• Ensure coaching is accurate, compliant, and aligned to retail strategy.

Skills

Sales leadership

Prospecting

Book-of-business growth

Sales training

Coaching

Virtual coaching

Observation

Role play

Feedback

Facilitation

Influencing

LMS proficiency

Microsoft Office

Virtual tools

Retail banking knowledge

Education

Bachelor’s degree or equivalent banking experience

Tools

LMS platforms

Microsoft Office

Virtual tools

Job description

Columbia Bank is seeking a Retail Sales Trainer to strengthen sales execution across our Tacoma branch network. You will coach through observation, role play, and simulations, partnering with retail leaders and SMEs to close skill gaps in deposits, lending, and customer experience.

The role requires 8–10 years in sales leadership with banking experience, plus 3+ years of virtual coaching. Expect dynamic workshops, AI-driven prospecting, and strong performance measurement in a compliant