Senior Retail Media Strategy Lead

MILE MARKER; New York (NY); On-site; USD 140,000 - 180,000; Full time

Job summary

Mile Marker is seeking a Senior Planner, Retail Media Strategy to lead the development of retail media across Walmart Connect, Amazon, Instacart, Roundel, Kroger, and Criteo, aligning RMN plans with client objectives. You will own campaigns end-to-end, from RFP through activation, measurement and optimization.

This role requires hands-on RMN experience, strategic ownership, and leadership across the client team, with day-to-day autonomy on assigned accounts and guidance for junior team members.

Qualifications

• 3-5 years of digital media planning/buying experience.
• 2+ years managing retail media campaigns across RMNs.
• Strong understanding of omnichannel marketing and retail media.
• Experience with GA4, Google Ads, Campaign Manager and Looker Studio.
• Bachelor's degree in Marketing, Business, or Communications.

Responsibilities

• Develop and lead full-funnel retail media strategies across RMNs (Walmart Connect, Amazon ads, Instacart, Roundel, Kroger, Criteo, etc.).
• Integrate retail media into omnichannel plans with Paid Search, Paid Social, Programmatic, Digital Display and Video.
• Oversee campaigns from RFP through activation, measurement and optimization.
• Lead client communications and provide strategic recommendations.
• Mentor Planners and align cross-functional teams across RMNs and data providers.

Skills

Digital media planning

Retail media campaigns

Omnichannel integration

GA4 / analytics

Excel/Sheets data analysis

Education

Bachelor's degree in Marketing, Business, Communications

Tools

GA4

Looker Studio

Google Campaign Manager

Google Ads

Job description

Mile Marker is seeking a Senior Planner, Retail Media Strategy to lead the development of retail media across Walmart Connect, Amazon, Instacart, Roundel, Kroger, and Criteo, aligning RMN plans with client objectives. You will own campaigns end-to-end, from RFP through activation, measurement and optimization.

This role requires hands-on RMN experience, strategic ownership, and leadership across the client team, with day-to-day autonomy on assigned accounts and guidance for junior team members.