Senior Planner, Retail Media Strategy

MILE MARKER; New York (NY); Sur place; USD 140 000 - 180 000; Plein temps

Résumé du poste

Mile Marker is seeking a Senior Planner, Retail Media Strategy to lead the development of retail media across Walmart Connect, Amazon, Instacart, Roundel, Kroger, and Criteo, aligning RMN plans with client objectives. You will own campaigns end-to-end, from RFP through activation, measurement and optimization.

This role requires hands-on RMN experience, strategic ownership, and leadership across the client team, with day-to-day autonomy on assigned accounts and guidance for junior team members.

Qualifications

• 3-5 years of digital media planning/buying experience.
• 2+ years managing retail media campaigns across RMNs.
• Strong understanding of omnichannel marketing and retail media.
• Experience with GA4, Google Ads, Campaign Manager and Looker Studio.
• Bachelor's degree in Marketing, Business, or Communications.

Responsabilités

• Develop and lead full-funnel retail media strategies across RMNs (Walmart Connect, Amazon ads, Instacart, Roundel, Kroger, Criteo, etc.).
• Integrate retail media into omnichannel plans with Paid Search, Paid Social, Programmatic, Digital Display and Video.
• Oversee campaigns from RFP through activation, measurement and optimization.
• Lead client communications and provide strategic recommendations.
• Mentor Planners and align cross-functional teams across RMNs and data providers.

Connaissances

Digital media planning

Retail media campaigns

Omnichannel integration

GA4 / analytics

Excel/Sheets data analysis

Formation

Bachelor's degree in Marketing, Business, Communications

Outils

GA4

Looker Studio

Google Campaign Manager

Google Ads

Description du poste

About the role

Mile Marker is seeking a Senior Planner, Retail Media Strategy to develop and guide retail media strategies across Walmart Connect, Amazon, Instacart, Roundel (Target), Kroger, Criteo and other Retail Media Networks (RMNs). This person will integrate retail media into omnichannel plans, recommend budget allocation across on-platform and off-platform tactics, and optimize against client success criteria such as ROAS and iROAS.

This role suits a media professional with hands-on retail media experience who is ready for greater strategic ownership and client leadership. You will own campaigns end to end, from RFP through activation, measurement and optimization, with day-to-day autonomy on assigned accounts and guidance for junior team members.

What you'll do

Strategy and planning

Develop and lead full-funnel retail media strategies and plans across Walmart Connect, Amazon, Instacart, Roundel (Target), Kroger, Criteo and other RMNs, aligning channel and retailer mix to client business objectives.

Integrate retail media into broader omnichannel plans, connecting it with Paid Search, Paid Social, Programmatic, Digital Display, Video and Traditional channels.

Build on-platform and off-platform retail media strategies, recommending budget allocation across retailers, tactics and funnel stages.

Use audience insights, retailer first-party data, CRM data and market research to build data-driven plans that move shoppers from awareness to purchase.

Build tactical plans from initial RFP through final presentation, including media strategy, performance updates and optimization recommendations.

Activation and optimization

Oversee campaign setup, trafficking and implementation across RMNs, in partnership with executional teams, so plans are executed accurately and aligned with strategy.

Develop and test custom audience segments, retargeting pools and lookalike models using first-party and CRM data where applicable.

Optimize campaigns against agreed client success criteria, including ROAS, iROAS, ROI and sales lift.

Lead negotiations with retail media networks and publishers, securing placements, co-op funding and added-value opportunities within client-approved investment parameters.

Manage campaign authorizations, monitor client budgets and support reconciliation.

Measurement and insights

Partner with the Analytics team and client leadership to set measurement methodologies, closed-loop attribution and incrementality testing across channels.

Analyze campaign, retailer and market research data (platform reporting, GA4, Comscore, Nielsen) and deliver actionable performance reports with clear recommendations.

Stay current on the retail media landscape, platform updates and commerce trends, and share that knowledge to educate clients and internal teams.

Explore new retailer and platform opportunities and lead testing initiatives.

Client and team leadership

Act as a primary point of contact and trusted strategic partner for clients on retail media, providing clear communication, project management and creative problem-solving.

Present retail media strategy, campaign results and growth opportunities to clients, including how retail media drives omnichannel performance.

Act as the central point of contact between Biddable, Traditional, Analytics and Creative teams to ensure cohesive cross-channel execution.

Manage relationships with RMN partners, AdTech partners and data providers, contributing to testing and platform recommendations.

Mentor Planners and Assistant Planners, sharing retail media best practices and supporting execution quality and professional development.

Qualifications

• 3-5 years of digital media planning/buying experience, including at least 2 years planning or managing retail media campaigns (agency preferred; client-side considered).
• Hands-on experience planning and running retail media programs across multiple RMNs (e.g., Walmart Connect, Amazon Ads, Instacart, Roundel, Kroger Precision Marketing, Criteo), including building plans, allocating budgets across retailers, managing briefs and timelines, coordinating activation with executional teams, and tracking pacing and performance.
• Strong understanding of the retail media ecosystem, including on-platform and off-platform tactics, platform-specific algorithms and retail media's role in omnichannel marketing.
• Experience integrating retail media into broader plans that include Paid Search, Paid Social, Programmatic, Digital Display and Video; Traditional media (TV/OOH) experience is a plus.
• Proven track record of optimizing campaigns for sales and conversion outcomes such as ROAS and iROAS, with working knowledge of measurement, attribution and incrementality.
• Working knowledge of GA4, Google Ads, Google Campaign Manager and Looker Studio.
• Advanced proficiency in Excel/Google Sheets (VLOOKUPs, pivot tables) and the ability to interpret complex market research (Comscore, Nielsen, retailer data).
• Bachelor's degree in Marketing, Business, Communic