Remote Retail Media Strategy Lead - Amazon & Retailers

ZipApply; Atlanta (GA); Remote; USD 100,000 - 150,000; Full time

Job summary

W.C. Bradley Co. is seeking a Retail & Digital Media Strategy Manager to lead retailer.com and Amazon media strategy across Walmart, Lowe’s, Home Depot and Amazon.

You’ll align media plans with selling periods, inventory and commercial goals, serving as the internal strategic lead for the media agency to deliver measurable growth. You will partner with Sales, Brand and Growth to optimize planning, performance and cross‑channel opportunities, including Paid Search, Meta and Social Commerce

Qualifications

• 5+ years in retail media, paid media or digital commerce; 6–8+ years preferred.
• Experience with retailer media ecosystems (Walmart, Lowe’s, Home Depot, Amazon).
• Experience managing an external media agency and driving accountability.
• Ability to translate performance data into clear business actions for Sales, Brand and Growth.

Responsibilities

• Own retailer.com and Amazon strategy, planning and performance across key retailers.
• Lead agency strategy and accountability for retailer media.
• Monitor performance, establish planning and reporting standards across retailer media.
• Translate insights into actionable recommendations for Sales, Brand and Growth.
• Collaborate with Director of Growth Marketing on broader media strategy and cross‑channel opportunities.

Skills

Retail media

Paid media

Performance marketing

Digital commerce

Agency management

Data-driven decisions

Google Ads

Meta Ads Manager

Retailer ecosystems

Education

BA/BS degree preferred

Tools

Walmart Connect

Walmart.com

Lowe’s Media Network

Home Depot Retail Media

Amazon Advertising

Pacvue

Skai

Profitero

Job description

W.C. Bradley Co. is seeking a Retail & Digital Media Strategy Manager to lead retailer.com and Amazon media strategy across Walmart, Lowe’s, Home Depot and Amazon.

You’ll align media plans with selling periods, inventory and commercial goals, serving as the internal strategic lead for the media agency to deliver measurable growth. You will partner with Sales, Brand and Growth to optimize planning, performance and cross‑channel opportunities, including Paid Search, Meta and Social Commerce