Retail Media Strategy Lead for Amazon & Retail Growth

W.C. Bradley Co.; Columbus (GA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

W.C. Bradley Co. seeks a Retail & Digital Media Strategy Manager to lead retailer.com and Amazon media strategy across Walmart, Lowe’s, Home Depot and Amazon. You will connect retailer media plans to selling periods, inventory and commercial goals.

This role partners with Sales, Brand and Growth to translate performance insights into actionable actions for growth, while guiding the media agency, planning, reporting and optimization.

Qualifications

• 5+ years of experience in retail media, paid media or digital commerce
• Experience managing external media agencies and holding partners accountable
• Strong analytical skills and data-driven decision making
• Experience with Walmart Connect, Amazon Ads, Lowe’s Media Network or similar platforms
• Ability to translate performance data into actionable business recommendations
• Experience coordinating cross-functional teams (Sales, Brand, Growth)

Responsibilities

• Own retailer.com and Amazon strategy, planning and performance across major partners
• Develop strategies to grow retailer.com and Amazon sales and expand customer reach
• Align media plans with key selling periods, inventory and messaging
• Lead agency direction, set expectations and ensure timely, quality reporting
• Monitor performance and drive ongoing testing and optimization across platforms
• Collaborate with Growth, Sales and Brand to inform broader media strategy

Skills

Retail media

Paid media

Performance marketing

Digital commerce

Agency management

Data analysis

Education

BA/BS degree preferred

Tools

Walmart Connect

Amazon Advertising

Lowe’s Media Network

Pacvue

Skai

Profitero

Job description

W.C. Bradley Co. seeks a Retail & Digital Media Strategy Manager to lead retailer.com and Amazon media strategy across Walmart, Lowe’s, Home Depot and Amazon. You will connect retailer media plans to selling periods, inventory and commercial goals.

This role partners with Sales, Brand and Growth to translate performance insights into actionable actions for growth, while guiding the media agency, planning, reporting and optimization.