Senior Retail Media Lead: Strategy, Growth & Coaching

Acosta, Inc.; Rogers (AR); Presencial; USD 47.000 - 59.000; Jornada completa

Descripción de la vacante

Acosta Employee Holdco LLC is seeking a senior leader to drive Retail Media operations and strategy for top clients. You will coach specialists and managers to become experts, train teams on best practices, and lead cross‑functional collaboration to align advertising with business goals.

Responsibilities include developing retail media strategies, guiding campaign planning across channels like CTV/OLV/Display, and overseeing programmatic efforts with major client partners.

Formación

• 8+ years of experience in managing retail media sponsored search and programmatic ad solutions (Amazon, Walmart, Target, Instacart).
• 5+ years of experience leading and coaching a team, ideally with 3-5 direct reports.
• Strong understanding of SEM paired with Programmatic advertising.
• Proficiency in performance marketing, conversion optimization, and online customer acquisition.
• Expertise with ad technology supporting retail media solutions (e.g., Skai, Pacvue, Amazon Marketing Cloud).
• Strong communication and client-facing collaboration across diverse groups.

Responsabilidades

• Coach and mentor specialists and managers to become retail media experts.
• Train Retail Media Specialists in best practices and processes.
• Lead strategy and campaign planning for mid/upper funnel channels (CTV, OLV, Display, Paid Social).
• Collaborate with brand, product, and marketing teams to align advertising strategies.
• Manage sponsored search and programmatic campaigns for top clients including keyword research and budgeting.
• Provide reporting and insights updates to stakeholders and clients.

Conocimientos

Leadership

Coaching

Team management

Strategic thinking

Cross-functional collaboration

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google DV360

The Trade Desk

Amazon DSP

Skai

Criteo

Descripción del empleo

Acosta Employee Holdco LLC is seeking a senior leader to drive Retail Media operations and strategy for top clients. You will coach specialists and managers to become experts, train teams on best practices, and lead cross‑functional collaboration to align advertising with business goals.

Responsibilities include developing retail media strategies, guiding campaign planning across channels like CTV/OLV/Display, and overseeing programmatic efforts with major client partners.