Senior Associate, Commerce Activation

WPP Media Limited; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Paid time off

Job summary

WPP Media Limited in New York is seeking a Senior Associate, Commerce Activation to drive excellence in retail and marketplaces through biddable channels like search and programmatic media. You will own end-to-end campaign processes from research to optimization and reporting.

The role requires 2+ years in retail media, ability to manage multiple retailer networks (Amazon, Walmart, Instacart, etc.), and strong analytical skills to generate actionable insights. A bachelor’s degree is expected.

Qualifications

• 2+ years of experience in biddable performance media execution.
• Experience in campaign management and optimization across multiple retail platforms.
• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.

Responsibilities

• Manage search and programmatic media activations across retailer networks (Amazon, Walmart, etc.).
• Execute campaign setup, bid recommendations, and budgeting to meet client KPIs.
• Prepare weekly, monthly, and quarterly campaign performance reports.

Skills

Retail media execution

Campaign management

Data analysis

Microsoft Office

Collaboration

Education

Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising

Tools

Pacvue

Skai

Epsilo

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary & Impact

The Senior Associate, Commerce Activation role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and programmatic. In this role you’ll be involved in the end-to-end campaign process beginning with competitive research through to tactical optimization and performance reporting.

Skills and Experience

• Manage search and programmatic media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Optimize client accounts to meet their established KPIs.
• Ensure on-going campaign compliance to GroupM established guidelines and best practices.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Identify insights and optimizations utilizing historical data and competitive research.
• Address technical issues with media campaign serving.
• Understand key drivers of performance on various ecommerce platforms and marketplaces.
• Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 2+ years of experience in biddable performance media execution, with a strong preference for retail media execution.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$45,000 - $90,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.

Voluntary Self-Identification

As set forth in WPP Media’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.