Retail Search Activation Manager: Drive Growth

wppmedia; New York (NY); Hybrid; USD 60.000 - 140.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Competitive benefits

Paid time off

Employee discounts

Zusammenfassung

WPP Media in the United States seeks a Manager, Retail Media Activation - Search to lead activation, optimization, and growth of retail search campaigns across major networks. You will translate client objectives into performance-driven strategies, manage execution, and mentor junior teammates while collaborating with planning, analytics, and client teams.

The role requires deep understanding of marketplace dynamics, bidding strategies, and retail media technologies, with a track record of

Qualifikationen

• Bachelor’s degree or equivalent work experience in business/marketing.
• 3+ years in performance media, with hands-on retail or paid search.
• Experience activating campaigns on major retail networks like Amazon, Walmart.
• Experience with Pacvue/Skai/Epsilon or similar.
• Strong analytical and communication skills.
• Ability to lead and mentor junior team members.

Aufgaben

• Lead activation and strategy across major retail media platforms.
• Manage campaigns on Amazon, Walmart, Instacart, Target, Kroger.
• Develop keyword, bidding, and budget strategies to maximize KPIs.
• Translate client objectives into activation plans and roadmaps.
• Identify opportunities to improve ROAS and incremental growth.
• Collaborate with planning, analytics, and client teams.
• Build testing frameworks across keywords, placements, budgets.
• Develop performance forecasts and recommendations.
• Stay current on retail media trends.

Kenntnisse

Retail media activation

Campaign strategy

Keyword bidding

ROAS optimization

Data analysis

Cross-functional collaboration

Excel

PowerPoint

Communication

Stakeholder mgmt

Budget management

Paid search

Amazon ads

Walmart ads

Pacvue

Skai

Epsilon

Criteo

CitrusAd

Market dynamics

Forecasting

Ausbildung

Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent

Tools

Pacvue

Skai

Epsilon

Criteo

CitrusAd

Jobbeschreibung

WPP Media in the United States seeks a Manager, Retail Media Activation - Search to lead activation, optimization, and growth of retail search campaigns across major networks. You will translate client objectives into performance-driven strategies, manage execution, and mentor junior teammates while collaborating with planning, analytics, and client teams.

The role requires deep understanding of marketplace dynamics, bidding strategies, and retail media technologies, with a track record of