Senior Retail Experience & Activation Lead

Carter’s, Inc.; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Career development programs

Mentorship programs

Job summary

Carter’s, Inc. is seeking a Sr. Manager for Retail Marketing & Consumer Activation based in Atlanta, GA. This role is responsible for developing retail strategies that enhance brand affinity and drive consumer engagement through memorable experiences. The ideal candidate should have 7-10 years of experience in experiential marketing and a proven track record in driving measurable results.

Join our team to transform retail visits into impactful experiences for families and reinforce our brand’s connection with customers.

Qualifications

• 7–10+ years of experience in experiential marketing or related disciplines.
• Proven track record of developing consumer experiences that drive traffic.
• Strong analytical skills with experience measuring program effectiveness.

Responsibilities

• Develop and lead retail experiences strategy for the brand.
• Create a long-term roadmap of family-focused experiences.
• Partner with various teams to maximize awareness for retail experiences.

Skills

Experiential marketing

Retail marketing

Project management

Strategic planning

Community engagement

Job description

Carter’s, Inc. is seeking a Sr. Manager for Retail Marketing & Consumer Activation based in Atlanta, GA. This role is responsible for developing retail strategies that enhance brand affinity and drive consumer engagement through memorable experiences. The ideal candidate should have 7-10 years of experience in experiential marketing and a proven track record in driving measurable results.

Join our team to transform retail visits into impactful experiences for families and reinforce our brand’s connection with customers.