Retail Experience Architect & Activation Lead

Carter's Inc.; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Career Development Programs

Mentorship Programs

Job summary

Carter’s Inc. is seeking a Senior Manager for Retail Marketing & Activation Marketing to develop and lead strategies that enhance customer engagement and drive store traffic. The ideal candidate will create compelling consumer experiences, transform stores, and manage initiatives aimed at brand affinity and measurable business growth.

With strong strategic planning, analytical skills, and a passion for community engagement, this role presents an opportunity to significantly impact Carter's marketing efforts. Career development options abound within the company.

Qualifications

• 7–10+ years of experience in experiential or retail marketing.
• Strong strategic planning and project management abilities.
• Proven success in developing consumer experiences.

Responsibilities

• Lead the retail experiences strategy to drive store traffic.
• Develop experiential platforms for community engagement.
• Analyze metrics to measure the impact of initiatives.

Skills

Experiential marketing

Retail marketing

Project management

Analytical skills

Communication

Job description

Carter’s Inc. is seeking a Senior Manager for Retail Marketing & Activation Marketing to develop and lead strategies that enhance customer engagement and drive store traffic. The ideal candidate will create compelling consumer experiences, transform stores, and manage initiatives aimed at brand affinity and measurable business growth.

With strong strategic planning, analytical skills, and a passion for community engagement, this role presents an opportunity to significantly impact Carter's marketing efforts. Career development options abound within the company.