Remote Education Marketing Leader - K-12 & Higher Ed Growth

TrulyHired; Morrisville (NC); Remote; USD 140,000 - 214,000; Full time

Job summary

Lenovo seeks a Sr. Education Vertical Marketing Manager to lead strategic marketing for K-12 and higher education segments.

The role focuses on translating market needs into compelling positioning, campaigns, sales enablement, and thought leadership that drive growth across the education vertical. The ideal candidate will define messaging for education solutions, collaborate with product, sales, services, alliances, and regional teams to build integrated go-to-market programs while maintaining a

Qualifications

• Bachelor's degree in marketing required.
• 10+ years in B2B marketing, vertical marketing, product marketing, solutions marketing, or technology marketing.

Responsibilities

• Oversee strategic marketing for education sectors (K-12 and higher education).
• Translate market needs into compelling positioning, campaigns, sales enablement, and thought leadership.
• Define clear messaging and positioning for Lenovo education solutions (AI PCs, services, security, software, infrastructure).

Skills

B2B marketing

Vertical marketing

Product marketing

Solutions marketing

Technology marketing

Education

Bachelor's degree in marketing

Job description

Lenovo seeks a Sr. Education Vertical Marketing Manager to lead strategic marketing for K-12 and higher education segments.

The role focuses on translating market needs into compelling positioning, campaigns, sales enablement, and thought leadership that drive growth across the education vertical. The ideal candidate will define messaging for education solutions, collaborate with product, sales, services, alliances, and regional teams to build integrated go-to-market programs while maintaining a