Senior Research Insights Lead — AI-Driven Analytics

Mindshare; Los Angeles (CA); Hybrid; USD 75,000 - 180,000; Full time

Job summary

WPP Media in the United States is seeking a senior research professional to lead research and insights for planning, investment and client teams. You will translate questions into rigorous research approaches, analyze audience and marketplace data, and develop compelling presentations for internal and client audiences.

The role emphasizes leveraging AI and emerging technologies, managing multiple projects with strong communication and organizational skills, and contributing to thought leadership

Qualifications

• 6-8+ years of experience in media research, consumer insights, media planning, analytics or a related field.
• Broad understanding of the media and advertising ecosystem across traditional and digital channels.
• Experience with syndicated research, audience, consumer and/or competitive intelligence resources.
• Ability to independently manage research projects from initial brief through analysis and presentation.
• Strong analytical skills and ability to translate data into clear insights and recommendations.

Responsibilities

• Research & Insights: Manage research projects supporting planning, investment and client teams.
• Translate business questions into appropriate research approaches using available data, tools and resources.
• Analyze audience, consumer, competitive and marketplace information to develop actionable insights and recommendations.
• Develop presentations, POVs and research materials for internal and client-facing audiences.
• Contribute to larger WPP Media research and thought-leadership initiatives.
• Leverage AI and emerging technologies to enhance research, deepen analysis and automate repeatable workflows where appropriate.
• Stay informed on relevant consumer, media, advertising and research trends.

Skills

Media research

Consumer insights

Media planning

Analytics

Project management

Excel

PowerPoint

AI tools

Tools

Syndicated research tools

Job description

WPP Media in the United States is seeking a senior research professional to lead research and insights for planning, investment and client teams. You will translate questions into rigorous research approaches, analyze audience and marketplace data, and develop compelling presentations for internal and client audiences.

The role emphasizes leveraging AI and emerging technologies, managing multiple projects with strong communication and organizational skills, and contributing to thought leadership