Director, Research Insights

WPP Media Limited; Los Angeles (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401(k) plan

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media seeks an experienced research professional to drive insights across planning, investment, and client teams. You will manage multiple projects, translate questions into actionable approaches, and present findings to stakeholders. A strong grasp of AI-enabled tools and industry trends is essential.

The role emphasizes collaboration with planning and client teams, with a hybrid working model and opportunities to contribute to thought leadership within WPP Media.

Qualifications

• 6–8+ years of experience in media research, consumer insights, media planning, analytics or related field.
• Broad understanding of the media and advertising ecosystem across traditional and digital channels.
• Experience with syndicated research, audience, consumer and/or competitive intelligence resources.
• Strong ability to translate data into clear insights and recommendations.

Responsibilities

• Manage research projects supporting planning, investment and client teams.
• Translate business questions into research approaches using data, tools and resources.
• Develop presentations, POVs and research materials for internal and client-facing audiences.
• Leverage AI and emerging technologies to enhance analysis and automate workflows.
• Partner with planning, investment and client teams on requirements and timelines.
• Present findings clearly to internal teams and clients.

Skills

Media research

Audience insights

Analytical skills

Project management

Communication

Excel

PowerPoint

AI tools

Vendor management

Collaboration

Tools

Syndicated research platforms

Planning tools

Job description

WPP Media seeks an experienced research professional to drive insights across planning, investment, and client teams. You will manage multiple projects, translate questions into actionable approaches, and present findings to stakeholders. A strong grasp of AI-enabled tools and industry trends is essential.

The role emphasizes collaboration with planning and client teams, with a hybrid working model and opportunities to contribute to thought leadership within WPP Media.