Senior Remote Retention Marketing Specialist

Moda Operandi, Inc.; New York (NY); Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401(k) with Company Match

Company Paid Life Insurance Benefit

Voluntary Supplemental Insurance (STD,

Unlimited Paid Time Off

Tuition Reimbursement

Job summary

Moda Operandi is seeking a Senior Associate, Retention Marketing to lead CRM-driven campaigns across email, SMS, and iOS push. You will build and optimize lifecycle programs, improve customer communications, and partner with Integrated Marketing, Editorial, Creative, and Tech to deliver relevant experiences.

This hands-on role emphasizes troubleshooting, A/B testing, and staying current on CRM technology. Remote work with East Coast hours, salary $75k–$85k plus bonus and equity opportunities.

Qualifications

• 3–5 years of relevant marketing experience with a strong focus on retention, CRM, lifecycle, or email marketing.
• Experience in ecommerce, luxury retail, fashion, or a similarly customer-focused environment preferred.
• Hands-on experience with enterprise CRM/ESP platforms; Klaviyo experience strongly preferred.
• Experience building automated lifecycle programs, triggered campaigns, segmentation, and personalization.
• Experience working with ecommerce platforms; Shopify experience strongly preferred.
• Strong analytical skills using Excel, Google Analytics, BI tools, or similar platforms to analyze performance and identify insights.

Responsibilities

• Day-to-day execution across email, SMS, and iOS app push campaigns, including setup, QA, deployment, and troubleshooting.
• Build complex triggered campaigns and lifecycle programs with personalization and segmentation.
• Monitor program performance and resolve issues across campaigns, flows, and platform operations.
• Maintain and optimize lifecycle programs (welcome series, abandoned cart, post-purchase, NPS, etc.).
• Execute testing across content, audiences, send times, and channel mix.
• Partner with cross-functional teams to ensure campaigns are delivered accurately and on time.

Skills

CRM / lifecycle marketing

Email marketing

Klaviyo

Shopify

Analytics

HTML/CSS basics

Cross-functional collaboration

Tools

Klaviyo

Shopify

CRM platforms

Job description

Moda Operandi is seeking a Senior Associate, Retention Marketing to lead CRM-driven campaigns across email, SMS, and iOS push. You will build and optimize lifecycle programs, improve customer communications, and partner with Integrated Marketing, Editorial, Creative, and Tech to deliver relevant experiences.

This hands-on role emphasizes troubleshooting, A/B testing, and staying current on CRM technology. Remote work with East Coast hours, salary $75k–$85k plus bonus and equity opportunities.