Senior Associate, Retention Marketing

Moda Operandi, Inc.; New York (NY); Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401(k) with Company Match

Company Paid Life Insurance Benefit

Voluntary Supplemental Insurance (STD,

Unlimited Paid Time Off

Tuition Reimbursement

Job summary

Moda Operandi is seeking a Senior Associate, Retention Marketing to lead CRM-driven campaigns across email, SMS, and iOS push. You will build and optimize lifecycle programs, improve customer communications, and partner with Integrated Marketing, Editorial, Creative, and Tech to deliver relevant experiences.

This hands-on role emphasizes troubleshooting, A/B testing, and staying current on CRM technology. Remote work with East Coast hours, salary $75k–$85k plus bonus and equity opportunities.

Qualifications

• 3–5 years of relevant marketing experience with a strong focus on retention, CRM, lifecycle, or email marketing.
• Experience in ecommerce, luxury retail, fashion, or a similarly customer-focused environment preferred.
• Hands-on experience with enterprise CRM/ESP platforms; Klaviyo experience strongly preferred.
• Experience building automated lifecycle programs, triggered campaigns, segmentation, and personalization.
• Experience working with ecommerce platforms; Shopify experience strongly preferred.
• Strong analytical skills using Excel, Google Analytics, BI tools, or similar platforms to analyze performance and identify insights.

Responsibilities

• Day-to-day execution across email, SMS, and iOS app push campaigns, including setup, QA, deployment, and troubleshooting.
• Build complex triggered campaigns and lifecycle programs with personalization and segmentation.
• Monitor program performance and resolve issues across campaigns, flows, and platform operations.
• Maintain and optimize lifecycle programs (welcome series, abandoned cart, post-purchase, NPS, etc.).
• Execute testing across content, audiences, send times, and channel mix.
• Partner with cross-functional teams to ensure campaigns are delivered accurately and on time.

Skills

CRM / lifecycle marketing

Email marketing

Klaviyo

Shopify

Analytics

HTML/CSS basics

Cross-functional collaboration

Tools

Klaviyo

Shopify

CRM platforms

Job description

Moda Operandi is seeking a Senior Associate, Retention Marketing. This position supports the execution of marketing campaigns across email, SMS, and iOS app push. This role will execute campaigns, build and optimize customer lifec ycle programs, oversee day-to-day CRM platform operations, and identify opportunities to make customer communications more relevant and effective.

The Senior Associate will work closely with Integrated Marketing, Editorial, Creative, Tech, and other cross-functional partners to plan and execute campaigns, build automated journeys, and improve the customer experience and retention.

This is a hands‑on role that combines CRM execution, analytics, troubleshooting, A/B testing and optimization. The ideal candidate is highly curious about CRM technology and emerging capabilities, enjoys figuring out how things work, and stays current on new tools and opportunities to improve how we engage customers.

Key Responsibilities:

• Day-to-day execution across email, SMS, and iOS app push, including campaign setup, QA, deployment, calendar management, and troubleshooting.
• Build complex triggered campaigns and life cycle programs, including personalization and segmentation logic.
• Monitor program performance and resolve issues across campaigns, flows, and platform operations.
• Maintain and optimize life cycle programs, including welcome series, abandoned cart, post-purchase, NPS, and other customer journeys.
• Execute testing across content, creative, audiences, send times, and channel mix.
• Partner with cross-functional teams and ensure campaigns and programs are delivered accurately and on time.
• Stay current on emerging CRM technology, AI, automation, and platform capabilities and identify practical opportunities to improve the program.

Qualification/Ideal Experience:

• 3-5 years of relevant marketing experience, with a strong focus on retention, CRM, life cycle, or email marketing. Experience in e-commerce, luxury retail, fashion, or a similarly customer-focused environment preferred.
• Hands‑on experience with enterprise CRM/ESP platforms; Klaviyo experience strongly preferred.
• Experience building automated life cycle programs, triggered campaigns, segmentation, and personalization.
• Experience working with e-commerce platforms; Shopify experience strongly preferred.
• Strong understanding of CRM and customer life cycle principles, including audience strategy, personalization, testing, deliverability, and customer engagement.
• Strong analytical skills and experience using Excel, Google Analytics, BI tools, or similar platforms to analyze performance and identify insights.
• Basic HTML/CSS knowledge for email troubleshooting and QA preferred.
• Familiarity with digital communication and privacy regulations, including CAN-SPAM, GDPR, CCPA, and TCPA.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines simultaneously.

Attributes for Success:

Curious & Tech‑Savvy
Naturally curious about how technology can improve CRM. Keeps up with evolving platforms, AI, automation, and emerging capabilities and looks for practical ways to apply them.

Accountable & Resourceful
Takes ownership of day‑to‑day responsibilities, follows issues through to resolution, and is comfortable figuring out problems rather than waiting for answers.

Collaborative
Works effectively across Creative, Editorial, Tech, Ecommerce, Integrated Marketing, and other teams to move work forward and resolve issues.

Detail‑Oriented & Organized
Manages multiple campaigns, programs, dependencies, and deadlines while maintaining a high standard of accuracy and execution.

CRM Expertise
Brings a strong understanding of CRM and customer life cycle marketing and is excited to continue building expertise as the discipline and technology evolve.

Job Type:

Remote role Full-time, must be able to work East Coast hours

Salary

$75,000 - $85,000 per year + Discretionary Bonus & Equity Eligible

Benefits:

• Medical, Dental & Vision Insurance Benefits
• 401(k) with Company Match
• Company Paid Life Insurance Benefit
• Voluntary Supplemental Insurance Benefits (STD, LTD, Accident, Critical Illness)
• Unlimited Paid Time Off (Exempt & FT)
• Tuition Reimbursement

The above statements describe the general nature of work being performed in this role, they are not an exhaustive list of all responsibilities, duties and skills required. Additional responsibilities may be required from time to time. As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran, or other protected status.

For details on how we protect your information when you apply, please see our Applicant and Candidate Privacy Policy.

Moda Operandi is an e-commerce platform transforming the way people discover and shop for designer fashion. Through its innovative mix of commerce and content, Moda allows women to shop for what’s new and what’s next in designer fashion from the world’s leading emerging designers and luxury brands. Founded in 2011, Moda Operandi's mission is to make it easy for designers to grow their businesses and consumers to realize their personal style. Today, Moda’s platform carries more than 1,000 brands and designers across fashion, fine jewelry and home, shipping to 125 countries.