Senior Pursuit Strategy Lead — Proposals & Growth

Fishbeck; Grand Rapids (MI); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Wellness reimbursement

Tuition assistance

Vacation and paid holidays

401(k) with profit-sharing

Job summary

Fishbeck in Grand Rapids, MI, is seeking a Senior Pursuit Strategy Coordinator to lead proposal strategy, support business development, and strengthen brand positioning across the firm. You will collaborate with technical teams and leadership to ensure compliant, client-focused content and timely submissions.

The role also focuses on mentoring junior staff, shaping marketing tactics, and coordinating with Marketing Operations to maintain consistency across deliverables in a dynamic A/E/C

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience within an in-house marketing department, preferably in architecture, engineering, construction, or professional consulting.
• Strong experience developing and leading proposals, pursuits, and strategic marketing initiatives.
• Advanced proficiency in Adobe Creative Suite, particularly InDesign.
• Proficiency in Microsoft Office, including PowerPoint, Word, and Excel.
• Experience working with digital asset management and client relationship management systems.
• Strong writing, editing, and persuasive communication skills.

Responsibilities

• Lead the strategy and execution of proposal submissions, partnering with technical teams, business development, and marketing staff to create compelling, compliant, and client-focused content.
• Develop pursuit strategies and messaging that clearly communicate Fishbeck’s differentiators, experience, and value.
• Conduct and oversee market research to identify target markets, client opportunities, industry trends, and competitive insights.
• Serve as a key liaison between marketing, technical teams, business development, and leadership to keep pursuits aligned on strategy, messaging, timelines, and deliverables.
• Write, edit, and develop high-quality proposals, presentations, qualifications packages, marketing collateral, and digital content.
• Oversee the production and assembly of proposal and pursuit materials from initial strategy through final submission.
• Lead and support interview preparation, including presentation strategy, content development, graphic design, messaging, and team preparation.
• Maintain high standards for quality, accuracy, brand consistency, and compliance with client requirements.
• Develop and execute marketing strategies supporting campaigns, trade shows, speaking engagements, award submissions, social media, digital marketing, and public relations efforts.
• Take a leadership role in organizing and supporting industry events, trade shows, and networking opportunities.
• Mentor and provide guidance to junior marketing staff, helping develop their skills in proposal development, writing, strategy, and branding.
• Collaborate with the Marketing Operations team to create an integrated and consistent approach across marketing deliverables.
• Help refine marketing and pursuit processes, identify opportunities for greater efficiency, and support the continued evolution of Fishbeck’s marketing and business development approach.
• Participate in industry organizations such as ACEC and SMPS and stay current on marketing trends and best practices within the A/E/C industry.

Skills

Proposal development

Strategic marketing

Content creation

Leadership

Branding

Editing/writing

Project management

Communication skills

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Adobe InDesign

Adobe Creative Suite

Microsoft Office

DAM systems

CRM systems

Job description

Fishbeck in Grand Rapids, MI, is seeking a Senior Pursuit Strategy Coordinator to lead proposal strategy, support business development, and strengthen brand positioning across the firm. You will collaborate with technical teams and leadership to ensure compliant, client-focused content and timely submissions.

The role also focuses on mentoring junior staff, shaping marketing tactics, and coordinating with Marketing Operations to maintain consistency across deliverables in a dynamic A/E/C