Senior Public Relations Manager — Brand & Media

Wine Industry Expo; Bethesda (MD); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

PTO

Store discounts

Health care plans

401(k)

Disability & life insurance

Paid parental leave

Pet insurance

Critical illness and accident coverage

Discounted home/auto insurance

College tuition assistance

Career development & product training

Consumer classes

And more

Job summary

Total Wine & More in Bethesda, MD is seeking a Manager, Public Relations to join the Corporate Strategy team.

You will execute public relations strategies to strengthen the company’s reputation, visibility, and external communications, partnering with agency partners, executives, and internal stakeholders to manage media relations, support crisis and issues management, prepare leaders for media opportunities, and execute localized PR programs for grand openings and market-level storytelling.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Business, or related field.
• 5-8 years of experience in public relations and media relations.
• Strong writing, editing, storytelling, and message development skills.
• Experience managing media relations across broadcast, digital, print, and trade outlets.
• Experience managing agency timelines, deliverables, feedback, and next steps.
• Understanding of crisis communications, issues and reputation management, and media monitoring.
• Ability to prepare senior leaders for external opportunities with clear, business-focused materials.
• Strong project management, attention to detail, and ability to manage multiple priorities.
• Ability to build relationships with internal stakeholders, agency partners, and media contacts.
• Sound judgment and discretion when handling sensitive or time-sensitive communications.

Responsibilities

• Drive development, execution, and measurement of PR strategies aligned with company priorities.
• Partner with Director and agencies to manage national and local PR efforts.
• Manage crisis communications and reputation initiatives with timely execution.
• Oversee national and local media relations, pitches, interviews, and events.
• Build partnerships with leaders, agencies, and media contacts for timely messaging.
• Develop press releases, statements, talking points, awards submissions, and social posts.
• Maintain external PR calendar with opportunities, agency deliverables, and leadership visibility.
• Monitor media trends and risks and advise leadership on proactive strategies.

Skills

PR strategy

Media relations

Crisis communications

Agency management

Leadership preparation

Project management

Storytelling

Relationship building

Judgment & discretion

Executive communications

Education

Bachelor’s Degree in Communications/PR

Job description

Total Wine & More in Bethesda, MD is seeking a Manager, Public Relations to join the Corporate Strategy team.

You will execute public relations strategies to strengthen the company’s reputation, visibility, and external communications, partnering with agency partners, executives, and internal stakeholders to manage media relations, support crisis and issues management, prepare leaders for media opportunities, and execute localized PR programs for grand openings and market-level storytelling.