Director of Social: Paid & Organic Growth

Total Wine & More; Bethesda (MD); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

PTO

Health care plans

401(k)

HSA / FSA

Parental leave

Pet insurance

Career development & product training

College tuition assistance

Job summary

Total Wine & More, based in Bethesda, MD, seeks a Director of Paid and Organic Social to lead a growing social program across paid and organic channels. You will shape investment, content, and platform strategies, partner with creative teams, and leverage data to drive acquisition, engagement, and revenue while expanding the creator and influencer program, local social efforts, and community management.

The role requires 10+ years in social media leadership, strong budget and program management,

Qualifications

• 10+ years of experience in social media leadership, including paid and organic
• Experience managing large paid media budgets and cross-functional teams
• Proven track record with creator/influencer partnerships
• Strong analytical, testing, and performance optimization skills
• Knowledge of local SEO and reputation management
• Experience with MarTech and analytics platforms

Responsibilities

• Spearhead end-to-end social media strategy across paid and organic channels.
• Oversee performance across Paid Social platforms and optimize investment and audiences.
• Lead creator and influencer program and integrate content across paid and organic.
• Drive organic social strategy, content planning, publishing, and community engagement.
• Use analytics and social listening to optimize performance and testing.
• Manage external agencies and platform partners with clear priorities.
• Lead in-store and localized social strategy with brands and creators.
• Collaborate with creative, brand, merchandising, and digital teams on initiatives.
• Oversee local SEO, store visibility and content alignment with search intent.

Skills

Social media leadership

Paid social strategy

Organic social strategy

Budget management

Agency management

Analytics & insights

Creator/influencer partnerships

Cross-functional collaboration

Local SEO strategy

Team leadership

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Adobe Analytics

Google Analytics

Google Search Console

Job description

Total Wine & More, based in Bethesda, MD, seeks a Director of Paid and Organic Social to lead a growing social program across paid and organic channels. You will shape investment, content, and platform strategies, partner with creative teams, and leverage data to drive acquisition, engagement, and revenue while expanding the creator and influencer program, local social efforts, and community management.

The role requires 10+ years in social media leadership, strong budget and program management,