Senior Creative Director — In-House Brand & Campaigns

Total Wine & More; Bethesda (MD); On-site; USD 179,000 - 270,000; Full time

Benefits offered by this job

Paid Time Off

Generous store discounts

Health care plans

401(k)

Disability & life insurance

Job summary

Total Wine & More is seeking a Creative Director to set and lead the creative vision, overseeing experiences across customer touchpoints. Onsite location in Bethesda, MD, reporting to the Vice President, Brand Marketing & Operations, and building a high-performing in-house creative organization that drives scalable, integrated campaigns.

Responsibilities include leading multidisciplinary teams spanning art direction, graphic design, copywriting, photography, video, motion design, production, and

Qualifications

• Bachelor’s Degree in Marketing, Advertising, Creative Design, or Graphic Design preferred, or equivalent years of experience.
• 15+ years of progressive creative leadership experience.
• Experience leading multidisciplinary creative organizations in retail, consumer, hospitality, lifestyle, agency, or other customer-centric environments.
• Proven track record developing integrated campaigns across digital, print, television, retail, social, and emerging channels.
• Strong portfolio demonstrating exceptional art direction, visual storytelling, and campaign development.
• Experience leading internal creative teams and partnering with external agencies.

Responsibilities

• Build a world-class in-house creative organization.
• Develop multidisciplinary teams spanning art direction, graphic design, copywriting, photography, video, motion design, production, and creative project management.
• Establish a culture centered on creativity, collaboration, accountability, continuous learning, and high performance.
• Create a compelling creative vision that brings customer and brand strategy to life.
• Translate strategic ideas into memorable visual experiences across all customer touchpoints.
• Separate personal aesthetic preferences from the creative expression most likely to support customer and commercial objectives.
• Create integrated creative systems that deliver consistency at scale.
• Build disciplined creative development processes from concept through production and deployment.
• Improve the overall quality, speed, and effectiveness of creative execution.

Skills

Creative leadership

Multidisciplinary teams

Stakeholder influence

Brand storytelling

Education

Bachelor’s Degree in Marketing/Design

Job description

Total Wine & More is seeking a Creative Director to set and lead the creative vision, overseeing experiences across customer touchpoints. Onsite location in Bethesda, MD, reporting to the Vice President, Brand Marketing & Operations, and building a high-performing in-house creative organization that drives scalable, integrated campaigns.

Responsibilities include leading multidisciplinary teams spanning art direction, graphic design, copywriting, photography, video, motion design, production, and