Senior Programmatic Strategy Leader

Verizon; Basking Ridge (NJ); Hybrid; USD 92,000 - 159,000; Full time

Job summary

Verizon is seeking a Programmatic Strategist to drive media strategy and optimization across programmatic inventory. You’ll oversee planning across platforms and educate internal teams on evolving tech while partnering with Yahoo and others to expand capabilities.

This hybrid role requires strong experience in self-serve programmatic channels (display, video, social, audio) and a track record of data-driven targeting that informs investment decisions.

Qualifications

• Bachelor's degree or 4+ years of work experience.
• 4+ years in programmatic media strategy & investment.
• Experience with self-serve programmatic channels.

Responsibilities

• Develop and execute bold programmatic strategies with the marketing team.
• Partnering with Yahoo and partners on roadmaps and expanding programmatic capabilities into the broader marketplace.
• Partnering closely with other media leaders to support activations.
• Supporting efforts across partner units to create improved digital experiences across touchpoints.
• Keeping internal teams educated on evolution of programmatic tech.

Skills

Programmatic media strategy

Multi-stakeholder management

Data-driven targeting

Ad tech knowledge

Education

Bachelor's degree or 4+ years experience

Tools

Yahoo

Google

Amazon

Trade Desk

IAS/DoubleVerify/Moit

Job description

Verizon is seeking a Programmatic Strategist to drive media strategy and optimization across programmatic inventory. You’ll oversee planning across platforms and educate internal teams on evolving tech while partnering with Yahoo and others to expand capabilities.

This hybrid role requires strong experience in self-serve programmatic channels (display, video, social, audio) and a track record of data-driven targeting that informs investment decisions.