Director of Programmatic & Paid Social Strategy

Verizon; New York (NY); Hybrid; USD 116,000 - 201,000; Full time

Job summary

Verizon is seeking a Senior Digital Media leader in New York to drive programmatic and paid social strategy, optimize campaigns, and guide a high-performing in-house team. You will partner with agencies to scale activations and influence technology choices while delivering measurable business impact.

The role blends hybrid work with three days in the office, overseeing budgets over fifty million dollars and collaborating with Brand, Analytics, CRM, and Operations teams to maximize outcomes.

Qualifications

• Bachelor’s degree or four or more years of work experience.

Responsibilities

• Own and execute bold, innovative strategies for programmatic and paid social.

Skills

Programmatic media strategy

Team leadership

Analytics & reporting

Multi-stakeholder collaboration

Digital paid social

Budget management

Agency relationships

Education

Bachelor’s degree

4+ years experience

Tools

Google Campaign Manager

Innovid

Liveramp

Adobe AAM

IAS/DoubleVerify/Moat

Job description

Verizon is seeking a Senior Digital Media leader in New York to drive programmatic and paid social strategy, optimize campaigns, and guide a high-performing in-house team. You will partner with agencies to scale activations and influence technology choices while delivering measurable business impact.

The role blends hybrid work with three days in the office, overseeing budgets over fifty million dollars and collaborating with Brand, Analytics, CRM, and Operations teams to maximize outcomes.