Programmatic Strategy Lead

WPP Media; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Hybrid work model

Employee discounts

Job summary

WPP Media in New York seeks an Associate Director, Programmatic to lead day-to-day programmatic operations and serve as the main client contact. You will shape strategic directions and manage the growth paths for supporting staff in the Programmatic group.

You will formulate programmatic strategies across DSPs like DV360, The Trade Desk, and Yahoo DSP, supervise a team, and coordinate with media partners to deliver data-driven, innovative plans that meet client objectives.

Qualifications

• Bachelor’s degree in Business, Analytics, Marketing, Communications or advertising.
• 5+ years of experience planning/buying across major DSPs (DV360, Trade Desk, Amazon DSP, Yahoo DSP).
• Experience with ad servers, brand safety/verification tech, SSPs, and identity/data solutions.
• Significant client-facing and relationship management experience.
• Prior agency experience and ability to train/mentor junior staff.

Responsibilities

• Formulate programmatic strategy aligned with client objectives and campaigns.
• Lead programmatic efforts and present data-driven recommendations.
• Guide associates/managers on media mix and tactical plans.
• Evaluate performance of team members and document best practices.
• Coordinate disciplines and partners; support regional offices as needed.
• Keep senior management informed of opportunities and risks.

Skills

Programmatic strategy

Client leadership

DSPs expertise

Data-driven decisions

Team leadership

Agency experience

Education

Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising

Tools

Campaign Manager 360

IAS

DoubleVerify

MOAT

The Trade Desk

Yahoo DSP

Job description

WPP Media in New York seeks an Associate Director, Programmatic to lead day-to-day programmatic operations and serve as the main client contact. You will shape strategic directions and manage the growth paths for supporting staff in the Programmatic group.

You will formulate programmatic strategies across DSPs like DV360, The Trade Desk, and Yahoo DSP, supervise a team, and coordinate with media partners to deliver data-driven, innovative plans that meet client objectives.