Senior Programmatic Strategy Lead

Verizon Communications; New York (NY); Hybrid; USD 92,000 - 159,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Paid holidays

Job summary

Verizon Communications in New York, NY is seeking a Programmatic Strategist to lead in-house digital media programmatic strategy, execution and optimization. You will oversee media planning across inventory types to achieve brand and business objectives, leveraging your knowledge of the evolving programmatic landscape.

Responsibilities include developing bold campaigns with marketing, partnering with Yahoo and others to expand capabilities, and coordinating with Brand, Business, Search, Social,

Qualifications

• Bachelor's degree or four or more years of work experience.
• Four+ years of relevant experience in programmatic media strategy.
• Experience with self-serve programmatic channels across multiple formats.

Responsibilities

• Developing and executing bold, innovative programmatic strategies with marketing.
• Partnering with Yahoo and other partners to expand capabilities.
• Collaborating with Brand, Business, Search, Social, and Analytics teams.
• Supporting digital experiences across touchpoints and operations.
• Educating internal teams on evolving programmatic tech trends.

Skills

Programmatic strategy

Media planning

Channel management

Cross-functional collaboration

Data-driven targeting

Education

Bachelor's degree

Tools

Yahoo

Google

Amazon

Trade Desk

Job description

Verizon Communications in New York, NY is seeking a Programmatic Strategist to lead in-house digital media programmatic strategy, execution and optimization. You will oversee media planning across inventory types to achieve brand and business objectives, leveraging your knowledge of the evolving programmatic landscape.

Responsibilities include developing bold campaigns with marketing, partnering with Yahoo and others to expand capabilities, and coordinating with Brand, Business, Search, Social,