Senior Programmatic Media Strategist

Verizon; New York (NY); Hybrid; USD 92,000 - 159,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Verizon is seeking a Programmatic Strategist for its in-house digital media center. You will lead programmatic strategy, execution, and optimization across inventory types to meet brand and business objectives.

You'll collaborate with Yahoo and partners while coordinating with Brand, Business, Search, Social, and Analytics teams to drive activations and improved digital experiences. Hybrid work in NY is offered.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant experience required, demonstrated through work or training.
• Marketer/agency/consultative services experience in programmatic media strategy & investment.
• Experience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).
• Experience with primary buying platforms & formats (Yahoo, Google, Amazon, Trade Desk).

Responsibilities

• Developing and executing bold, innovative strategies and campaigns in conjunction with Verizon’s marketing team.
• Partnering with Yahoo and other partners on driving the product roadmaps and expanding programmatic capabilities into the broader marketplace.
• Partnering closely with other media leaders (Brand, Business, Search, Social, and Analytics) to support the activations.
• Supporting efforts across partner units within Verizon (Operations, Experience, Technology, and CRM) to create improved digital experiences across all touchpoints.
• Keeping internal teams educated on the evolution of programmatic technology, what’s leading in the marketplace and what tech can be utilized.

Skills

Programmatic media strategy

Multi-channel buying

Platform experience

stakeholder collaboration

Data-driven optimization

Education

Bachelor's degree

Tools

Yahoo

Google

Amazon

Trade Desk

Job description

Verizon is seeking a Programmatic Strategist for its in-house digital media center. You will lead programmatic strategy, execution, and optimization across inventory types to meet brand and business objectives.

You'll collaborate with Yahoo and partners while coordinating with Brand, Business, Search, Social, and Analytics teams to drive activations and improved digital experiences. Hybrid work in NY is offered.