Director of Programmatic & Paid Social

Verizon Communications; New York (NY); Hybrid; USD 116,000 - 201,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid holidays

Job summary

Verizon seeks a seasoned digital marketing leader to drive programmatic and paid social strategy across multiple inventory types, delivering measurable brand and business outcomes. You will build and guide a high-performing team of strategists, partner with agencies, and ensure technology-enabled activations align with Verizon's goals.

The role requires deep expertise in data-driven targeting, media tech, and cross-functional collaboration, with a focus on delivering impact while navigating

Qualifications

• Bachelor's degree or four+ years of relevant experience in digital media strategy.
• Experience in programmatic media planning, investment and optimization.
• Strong analytical and reporting capabilities with data-driven decision making.
• Proven ability to lead projects across multiple stakeholders and manage budgets.

Responsibilities

• Lead digital, programmatic and paid social media strategy across inventory types.
• Structure and lead a team of strategists executing activations for Verizon units.
• Partner with agency teams to ensure effective digital activations and outcomes.
• Educate leadership on emerging technologies in programmatic and paid social.
• Engage and influence stakeholders while managing the in-house team.

Skills

Programmatic media strategy

Paid social

Team leadership

Campaign analysis & reporting

Stakeholder management

Budget management

Cross-functional collaboration

Digital marketing strategy

Education

Bachelor's degree

Four+ years work experience

Tools

Google Campaign Manager

Innovid

IAS

DoubleVerify

Moat

Liveramp

Adobe AAM

Acxiom

Job description

Verizon seeks a seasoned digital marketing leader to drive programmatic and paid social strategy across multiple inventory types, delivering measurable brand and business outcomes. You will build and guide a high-performing team of strategists, partner with agencies, and ensure technology-enabled activations align with Verizon's goals.

The role requires deep expertise in data-driven targeting, media tech, and cross-functional collaboration, with a focus on delivering impact while navigating