Programmatic Media Manager: Lead Campaigns & Grow Talent

Wppmedia; Los Angeles (CA); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plan

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media, the AI-driven media unit within WPP, seeks a Manager, Programmatic to create and execute programmatic media plans using leading platforms. You will take ownership of clients’ programmatic strategy and oversee its day-to-day implementation, while guiding junior team members.

Key duties include translating objectives into activation strategies, managing campaigns in DV360 and The Trade Desk, collaborating with planning, investment, operations and analytics, and delivering timely,

Qualifications

• Bachelor's degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience.
• 3+ years in Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic platforms.
• Advanced Microsoft Excel user.
• Experience with databases, visualization tools or coding languages is a plus.
• Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
• Strong presentation skills and comfort in presenting to senior stakeholders.
• Analytical abilities and quantitative skills.
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Responsibilities

• Translate client objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
• Develop strong working relationships with members of the broader digital account teams including planning, investment, operations and analytics.
• Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high-quality inventory opportunities.
• Create and enforce workflow processes to ensure deliverables are completed accurately and on time.
• Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
• Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.

Skills

Programmatic

DV360

The Trade Desk

Campaign management

Budgets pacing

Client relations

Analytics reporting

Mentoring juniors

Advanced Excel

Verbal communication

Education

Bachelor’s degree

Tools

DV360

The Trade Desk

Job description

WPP Media, the AI-driven media unit within WPP, seeks a Manager, Programmatic to create and execute programmatic media plans using leading platforms. You will take ownership of clients’ programmatic strategy and oversee its day-to-day implementation, while guiding junior team members.

Key duties include translating objectives into activation strategies, managing campaigns in DV360 and The Trade Desk, collaborating with planning, investment, operations and analytics, and delivering timely,