Programmatic Strategy Director

WPP Media; Los Angeles (CA); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Paid time off

Mental health days

Job summary

WPP Media seeks an Associate Director, Programmatic, to lead day-to-day programmatic operations and serve as the main contact on an account. You will provide strategic direction, mentor staff, and ensure plans align with client objectives.

You will manage Associates/Managers, drive data-driven recommendations, and coordinate with partners across DSPs like DV360, The Trade Desk, Amazon DSP to optimize media outcomes.

Qualifications

• Bachelor’s degree in a relevant field and strong programmatic experience.
• Proven ability to lead programmatic strategy and drive client results.
• Experience managing teams and mentoring junior staff in an agency setting.

Responsibilities

• Formulate programmatic strategy aligned with client objectives.
• Lead associates/managers and oversee day-to-day programmatic operations.
• Provide strategic direction and data-driven recommendations.
• Coordinate with media partners and cross-functional groups to align efforts.

Skills

Strategic programmatic planning

Team leadership

Client relationship management

Agency environment experience

Industry DSP knowledge

Education

Bachelor’s Degree in Business/Analytics/Marketing/Communications/Advertising

Tools

Campaign Manager 360

DV360

The Trade Desk

Amazon DSP

Yahoo DSP

IAS

DoubleVerify

MOAT

Job description

WPP Media seeks an Associate Director, Programmatic, to lead day-to-day programmatic operations and serve as the main contact on an account. You will provide strategic direction, mentor staff, and ensure plans align with client objectives.

You will manage Associates/Managers, drive data-driven recommendations, and coordinate with partners across DSPs like DV360, The Trade Desk, Amazon DSP to optimize media outcomes.