Senior Programmatic Strategist for Enterprise Growth

Power Digital; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Power Digital is a growth marketing firm focused on driving revenue and brand recognition for clients worldwide. We seek a Programmatic Senior Strategist who owns execution, performance, and growth of our programmatic marketing service within an enterprise-level client book.

You will lead cross-functional teams, deliver advanced campaign strategies across multiple channels, and provide strategic guidance to clients and internal teams.

Qualifications

• 4+ years direct experience managing cross-channel performance marketing campaigns for ecommerce, B2B, and B2C lead generation companies.
• Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations.
• Proven understanding of digital marketing principles and strategies across channels including mobile, display, video, OTT, CTV, and audio.
• Knowledge of ad creative best practices, including formats, specs, and messaging for different platforms.
• Proficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting in programmatic platforms.
• Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors.

Responsibilities

• Lead and drive strategic collaboration with cross-functional teams, guiding and aligning specialists, planning teams, marketing sciences, and account teams to develop and execute highly sophisticated programmatic strategies.
• Provide senior-level insights and guidance to shape overall programmatic direction, ensuring alignment with organizational goals and industry best practices.
• Design and implement comprehensive programmatic campaign strategies across channels including mobile, display, video, CTV, DOOH, and audio.
• Oversee onboarding of new programmatic accounts and campaigns within DSPs, employing advanced strategies and cutting-edge technologies.
• Identify strategic audience segments and establish key data partnerships to optimize addressable campaigns and targeting precision.
• Foster relationships and negotiate with media vendors to curate media inventory that aligns with campaign objectives.
• Serve as primary point of contact for programmatic communications and provide strategic guidance to clients.
• Collaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize performance.
• Implement robust data integration strategies to enhance campaign efficiency and effectiveness.
• Analyze campaign performance and KPI trends using advanced reporting tools; deliver insights to senior stakeholders.
• Support measurement solutions with an understanding of measurement methodologies and recommendations.
• Leverage AI technologies to enhance and optimize business processes.
• Utilize Power Digital’s Nova ecosystem in relation to your department.

Skills

Cross-channel marketing

Business acumen

Digital marketing

Ad tech tools

Audience targeting

Communication skills

Tools

Ad servers

Ad verification

Ad trafficking

Nova ecosystem

Job description

Power Digital is a growth marketing firm focused on driving revenue and brand recognition for clients worldwide. We seek a Programmatic Senior Strategist who owns execution, performance, and growth of our programmatic marketing service within an enterprise-level client book.

You will lead cross-functional teams, deliver advanced campaign strategies across multiple channels, and provide strategic guidance to clients and internal teams.