Senior Programmatic Operations Strategist — Remote

TelevisaUnivision, Inc; Miami (FL); Remote; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

TelevisaUnivision Management Company in Miami, FL seeks a full-time Sr. Specialist, Programmatic Operations to define innovative solutions to complex programmatic business problems.

Analyze partner performance and provide recommendations on programmatic advertising revenue improvement while working together with Product Management, Yield, and Sales Teams. Translate marketing briefs into programmatic strategies that align with brand goals, target audience segments, and KPIs.

Qualifikationen

• Must have knowledge of programmatic advertising, digital advertising, analytics and optimization tools.
• Experience creating complex data modeling, predictive targeting, and cross‑platform strategy.

Aufgaben

• Analyze partner performance and provide recommendations on programmatic ad revenue improvement.
• Collaborate with Product Management, Yield, and Sales Teams.
• Translate marketing briefs into programmatic strategies aligned with brand goals and KPIs.
• Create effective programmatic advertising strategies using automated workflows.
• Monitor campaign pacing, budget allocation and performance metrics with real-time optimizations.
• Build custom audience segments using DMPs and CRM data integrations.
• Leverage analytics platforms to generate performance reports.
• Troubleshoot monetization and campaign delivery issues including under pacing, reporting discrepancies, and ad architecture.
• Create innovative programmatic solutions across Audio, Streaming Video (CTV/OTT), display, video and native.
• Create external technical and support documentation across platforms.

Kenntnisse

Programmatic advertising

Digital advertising

Analytics

Optimization

Ausbildung

Master's degree in Marketing/Advertising or related field

Bachelor's degree in Marketing/Advertising or related field

Tools

Analytics platforms

Jobbeschreibung

TelevisaUnivision Management Company in Miami, FL seeks a full-time Sr. Specialist, Programmatic Operations to define innovative solutions to complex programmatic business problems.

Analyze partner performance and provide recommendations on programmatic advertising revenue improvement while working together with Product Management, Yield, and Sales Teams. Translate marketing briefs into programmatic strategies that align with brand goals, target audience segments, and KPIs.