Sr. Specialist, Programmatic Operations

Univision Communications, Inc; Miami (FL); Remote; USD 90,000 - 130,000; Full time

Job summary

TelevisaUnivision Management Company in Miami, FL seeks a full-time Sr. Specialist, Programmatic Operations to optimize programmatic revenue and improve ad delivery across Audio, Streaming Video, display, video and native formats.

Responsibilities include data-driven audience segmentation, cross-group collaboration, and real-time campaign optimizations, leveraging DMPs and CRM integrations to drive KPIs and brand goals.

Qualifications

• Master’s degree or equivalent in Marketing, Advertising, or related field plus 1 year of experience in the occupation or as a digital advertising operations specialist or manager.
• Bachelor’s degree or the equivalent in Marketing, Advertising, or related field plus 5 years of experience in the occupation or as a digital advertising operations specialist or manager.

Responsibilities

• Analyze partner performance and provide recommendations on programmatic revenue improvements.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify markets.
• Translate briefs into programmatic strategies aligned with brand goals and KPIs.
• Create programmatic strategies using automated workflow to deliver ads to target audiences.
• Monitor pacing, budgets, and performance metrics; perform real-time optimizations.
• Build audience segments using DMPs and CRM data integrations; generate performance reports.
• Troubleshoot monetization and campaign delivery issues and create cross-platform programmatic solutions.

Skills

Programmatic advertising

Digital advertising

Analytics

Optimization tools

Data modeling

Predictive targeting

Cross-platform strategy

Education

Master’s degree in Marketing/Advertising

Bachelor’s degree in Marketing/Advertising with 5+ years experience

Tools

DMPs

CRM data integrations

Job description

Miami, FL

Full time

R021360

TelevisaUnivision Management Company in Miami, FL seeks a full-time Sr. Specialist, Programmatic Operations to define innovative solutions to complex programmatic business problems. Analyze partner performance and provide recommendations on programmatic advertising revenue improvement while working together with Product Management, Yield, and Sales Teams. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. Translate marketing briefs into programmatic strategies that align with brand goals, target audience segments, and KPIs. Create effective programmatic advertising strategies using automated workflow to effectively deliver ads to target audience. Monitor campaign pacing, budget allocation, and performance metrics, making real-time optimizations to improve results. Work with data to build custom audience segments using DMPs (Data Management Platforms) and CRM data integrations. Leverage analytics platforms to generate performance reports. Support troubleshooting of monetization and campaign delivery issues such as under pacing, reporting, discrepancies, ad architecture, and technical issues. Create innovative programmatic solutions across Audio, Streaming Video (CTV/OTT), display, video, and native. Create external technical and support documentation across all platforms.

Master's degree or equivalent in Marketing, Advertising, or related field plus 1 year of experience in the occupation or as a digital advertising operations specialist or manager. Will also accept a Bachelor's degree or the equivalent in Marketing, Advertising, or related field plus 5 years of experience in the occupation or as a digital advertising operations specialist or manager. Employer is willing to accept any suitable combination of work experience education, and training.

Must have knowledge of programmatic advertising, digital advertising, analytics, and optimization tools. Must have experience creating complex data modeling, predictive targeting, and cross-platform strategy.

This is a Telecommuting/Remote position.

TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.

About TelevisaUnivision

TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com .

Sobre TelevisaUnivision

TelevisaUnivision es la compañía líder de medios en español en el mundo. Impulsada por la biblioteca propia más grande de contenido en español y una alta capacidad de producción, TelevisaUnivision es el más grande productor de contenido para las verticales de noticias, deportes y entretenimiento. Este contenido original es lo que impulsa las plataformas de TelevisaUnivision, que incluyen las cadenas de transmisión líderes Univision, las estrellas, Canal 5, y UniMás, y un portafolio de 38 canales de televisión de paga, que incluyen TUDN, Galavisión, Distrito Comedia, y TL Novelas. La compañía además opera el estudio de producción cinematográfica líder en México, Videocine, y posee y administra las plataformas más grandes de audio en español en Estados Unidos en 35 estaciones y la plataforma digital Uforia. TelevisaUnivision también es propietaria de ViX, el servicio de streaming en español más grande del mundo. Para más información, por favor visita televisaunivision.com .