Multichannel Paid Media Strategist

Univision

Miami (FL)

On-site

USD 60,000 - 75,000

Full time

14 days+

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Job summary

TelevisaUnivision in Miami, FL seeks a Digital Marketing Specialist to plan, traffic, optimize, and report paid media campaigns across digital and social platforms for increased awareness, engagement, and tune-in. The role emphasizes end-to-end campaign execution, data-driven optimizations, and collaboration with creative and analytics teams.

The ideal candidate brings 2–3 years of hands-on experience with major platforms, strong analytical skills, and bilingual English/Spanish proficiency to

Qualifications

Bachelor’s degree required.
2-3 years hands-on experience in full digital media planning and buying.
Experience with major ad platforms and programmatic partners.
Proficiency in digital analytics and reporting.
Bilingual in Spanish and English.

Responsibilities

Develop digital media plans and strategy for launches; collaborate with internal teams.
Lead campaign execution: trafficking, implementation, optimization, reporting across platforms.
Track results against KPIs and optimize in real time.
Collaborate with creative teams and update asset deliverables.
Set up A/B tests and optimize ad copy, audiences, keywords.
Tag campaigns with UTM parameters for tracking.
Support daily reporting and campaign presentations.

Skills

Digital media planning

Programmatic advertising

Meta Ads Manager

TikTok Ads Manager

Google Ads

DV360

Campaign Manager

Google Analytics

Excel

PowerPoint

Bilingual English/Spanish

Analytical thinking

Education

Bachelor’s degree

Tools