Bilingual End-to-End Paid Media Strategist

TelevisaUnivision; Miami (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

TelevisaUnivision in Miami, FL is seeking a Digital Marketing Specialist to develop and execute paid media campaigns across digital and social platforms. You’ll lead trafficking, optimization, and reporting, driving awareness, engagement, and tune-in conversions.

The ideal candidate has 2–3 years of hands-on media planning and buying experience, strong analytical skills, and Spanish-English bilingual abilities.

Qualifications

• Bachelor’s degree required with hands-on digital media planning and buying experience.
• Experience with Meta Ads Manager, TikTok Ads Manager, Google Ads and DV360 preferred.
• Proficient in Google Analytics; strong MS Excel and PowerPoint skills.
• Bilingual in Spanish and English with solid communication skills.

Responsibilities

• Develop digital media plans and strategy for TelevisaUnivision launches; collaborate with internal teams to research data and support tactics.
• Lead campaign execution: trafficking, implementation, optimization, and reporting across Meta, TikTok, Google Ads, DV360, Spotify, LG Ads, Vizio, and influencer campaigns.
• Track and interpret results against KPIs; perform real-time optimizations to improve overall campaign effectiveness.
• Collaborate with creative teams and update deliverables documents with deadlines and needs.
• Implement A/B tests and optimization processes for ads, audiences, keywords, bids, and creatives.
• Create tracking tags (VPAID, VAST, 1x1) in Google Campaign Manager with proper UTM parameters.
• Support daily reporting and campaign presentations using BI tools; liaise with stakeholders and vendors.
• Maintain trackers and monitor pacing of campaign spend and performance.

Skills

Meta Ads Manager

TikTok Ads Manager

Google Ads

DV360

Google Analytics

MS Excel

PowerPoint

Bilingual Spanish-English

Analytical thinking

Education

Bachelor’s degree

Tools

Google Campaign Manager

Videoamp

SambaTV

DOMO

comScore

Nielsen

Job description

TelevisaUnivision in Miami, FL is seeking a Digital Marketing Specialist to develop and execute paid media campaigns across digital and social platforms. You’ll lead trafficking, optimization, and reporting, driving awareness, engagement, and tune-in conversions.

The ideal candidate has 2–3 years of hands-on media planning and buying experience, strong analytical skills, and Spanish-English bilingual abilities.