Remote Senior Programmatic Operations Specialist

Univision Communications, Inc; Miami (FL); Remote; USD 90,000 - 130,000; Full time

Job summary

TelevisaUnivision Management Company in Miami, FL seeks a full-time Sr. Specialist, Programmatic Operations to optimize programmatic revenue and improve ad delivery across Audio, Streaming Video, display, video and native formats.

Responsibilities include data-driven audience segmentation, cross-group collaboration, and real-time campaign optimizations, leveraging DMPs and CRM integrations to drive KPIs and brand goals.

Qualifications

• Master’s degree or equivalent in Marketing, Advertising, or related field plus 1 year of experience in the occupation or as a digital advertising operations specialist or manager.
• Bachelor’s degree or the equivalent in Marketing, Advertising, or related field plus 5 years of experience in the occupation or as a digital advertising operations specialist or manager.

Responsibilities

• Analyze partner performance and provide recommendations on programmatic revenue improvements.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify markets.
• Translate briefs into programmatic strategies aligned with brand goals and KPIs.
• Create programmatic strategies using automated workflow to deliver ads to target audiences.
• Monitor pacing, budgets, and performance metrics; perform real-time optimizations.
• Build audience segments using DMPs and CRM data integrations; generate performance reports.
• Troubleshoot monetization and campaign delivery issues and create cross-platform programmatic solutions.

Skills

Programmatic advertising

Digital advertising

Analytics

Optimization tools

Data modeling

Predictive targeting

Cross-platform strategy

Education

Master’s degree in Marketing/Advertising

Bachelor’s degree in Marketing/Advertising with 5+ years experience

Tools

DMPs

CRM data integrations

Job description

TelevisaUnivision Management Company in Miami, FL seeks a full-time Sr. Specialist, Programmatic Operations to optimize programmatic revenue and improve ad delivery across Audio, Streaming Video, display, video and native formats.

Responsibilities include data-driven audience segmentation, cross-group collaboration, and real-time campaign optimizations, leveraging DMPs and CRM integrations to drive KPIs and brand goals.