Data-Driven Digital Media Strategist

TelevisaUnivision, Inc; Miami (FL); On-site; USD 60,000 - 75,000; Full time

Job summary

TelevisaUnivision, Inc. is seeking a data-driven Digital Marketing Specialist in Miami, FL to contribute to strategy, trafficking, implementation, optimization and reporting of paid media campaigns across digital and social platforms.

The role aims to increase awareness, engagement and tune-in conversions for linear programming. The ideal candidate will manage end-to-end campaigns, collaborate with creative teams, perform A/B tests, and leverage BI tools to drive data-driven decisions while

Qualifications

• Bachelor’s degree required.
• 2-3 years hands-on experience in full execution of digital media planning and buying.
• Hands on experience with Meta Ads Manager, TikTok Ads Manager, Google Ads, DV360 or similar programmatic partner.
• Basic understanding of Google Analytics.
• Proficient with MS Excel and PowerPoint.
• Bilingual in Spanish and English.

Responsibilities

• Develop digital media plans and strategy for TelevisaUnivision property launches; collaborate with internal depts. to find synergies and research data to support and amplify tactics.
• Lead campaign execution: trafficking, implementation, optimization, and reporting of paid media campaigns across self-serve platforms (Meta Ads, TikTok Ads, Google Ads, DV360 programmatic, Spotify ads etc.) and lead communication for digital media buys (LG Ads, Vizio, etc.) and influencer campaigns.
• Track and interpret results as it relates to main KPIs, making real-time optimizations to increase the effectiveness of campaigns as well as all campaigns that have tune-in study measurement appended to them.
• Collaborate with creative team and update creative deliverables documents to communicate deadlines and creative needs.
• Implement A/B tests, learn processes to improve efficiency and drive growth; including, but not limited to ad copy, audiences, keywords, bid strategies, and creative testing.
• Create VPAID, VAST and 1x1 tags within Google Campaign Manager to track all paid media campaigns with appropriate UTM parameters.
• Aid in daily reporting and campaign presentations, leveraging in-house business intelligence tools
• Liaise with internal stakeholders and external vendors
• Update trackers in real-time and track pacing of all campaign spend and performance

Skills

Digital media planning

Campaign execution

Analytical thinking

Communication skills

Bilingual Spanish-English

Education

Bachelor’s degree

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

DV360

Google Analytics

MS Excel

PowerPoint

Job description

TelevisaUnivision, Inc. is seeking a data-driven Digital Marketing Specialist in Miami, FL to contribute to strategy, trafficking, implementation, optimization and reporting of paid media campaigns across digital and social platforms.

The role aims to increase awareness, engagement and tune-in conversions for linear programming. The ideal candidate will manage end-to-end campaigns, collaborate with creative teams, perform A/B tests, and leverage BI tools to drive data-driven decisions while