Senior Programmatic Media Optimization Specialist

WPP Media Limited; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

401(k) plan

Paid time off

Hybrid schedule

Job summary

WPP Media Limited in New York seeks a Senior Associate, Media Optimization to transform programmatic campaigns into measurable business outcomes. You will manage end-to-end setup, QA, optimization and reporting across platforms such as DV360, The Trade Desk and Xandr to meet client investment goals.

You will collaborate with Copilot AI experts, analysts and account teams while growing your knowledge of AI-powered platforms and emerging channels like Audio and DOOH in a hybrid work model.

Qualifications

• 1+ years of experience in programmatic advertising campaigns.
• Knowledge of HTML, XML, and JavaScript in an advertising context.
• Strong understanding of online ad industry, DSPs/SSPs, video and DOOH metrics a plus.
• Willingness to learn new tools and platforms.

Responsibilities

• Plan and own the setup of programmatic campaigns across platforms (TTD, DV360, Xandr).
• Manage campaign setup, QA, optimization, tracking, pacing, and profitability updates.
• Collaborate with internal teams to troubleshoot creative, HTML tag, pixel issues.
• Develop tagging strategies with account teams.
• Drive test and scale programs and share optimization insights.
• Turn data-backed insights into client recommendations.
• Educate account teams on best practices for campaign setup and data collection.
• Complete requests in data management platforms.
• Investigate and resolve discrepancies.
• Help meet team goals and implement new processes.
• Grow knowledge of programmatic platforms to achieve deep expertise.

Skills

DV360

The Trade Desk

Xandr

Ad servers

HTML

JavaScript

Excel

Google Analytics

Communication

Analytical skills

Education

Bachelor’s degree or Associate’s degree with online advertising focus

Tools

DCM

Sizmek

AdForm

BigQuery

Python

Job description

WPP Media Limited in New York seeks a Senior Associate, Media Optimization to transform programmatic campaigns into measurable business outcomes. You will manage end-to-end setup, QA, optimization and reporting across platforms such as DV360, The Trade Desk and Xandr to meet client investment goals.

You will collaborate with Copilot AI experts, analysts and account teams while growing your knowledge of AI-powered platforms and emerging channels like Audio and DOOH in a hybrid work model.