Senior Programmatic Channel Marketing Lead

JP Morgan Chase; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Chase is seeking a Programmatic Channel Marketing Senior Associate to lead the planning, execution, and optimization of complex digital advertising campaigns across programmatic platforms. You will mentor junior teammates, collaborate with internal and external partners, and promote automation and workflow enhancements.

Ideal candidates bring hands-on experience with campaign setup, trafficking, QA, optimization, and a strategic mindset for targeted media strategies.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4+ years hands-on experience in paid media and programmatic campaign management.
• Advanced proficiency with DV360, The Trade Desk, Amazon DSP, CM360.
• Strong analytical, communication, and project management skills.
• Excellent organizational and multi-tasking skills.
• Proven ability to work independently and lead collaborative projects.

Responsibilities

• Independently manage execution, monitoring, and optimization of paid media campaigns using advanced manual and automated techniques (API integrations, custom scripts, automation dashboards).
• Create QA campaign setups, or AI-based workflows, automated bidding, predictive audience targeting and dynamic creative optimizations
• Develop and implement campaign strategies in collaboration with cross-functional teams.
• Analyze complex campaign data, interpret AI-driven insights, and recommend optimizations to maximize ROI and achieve KPIs.
• Oversee campaign budgets, pacing, and bid strategies for multiple projects.
• Troubleshoot and resolve advanced campaign delivery and performance issues.
• Guide reporting automation, workflow improvements, and process scaling initiatives.
• Prepare and present detailed performance reports, highlighting actionable recommendations.
• Mentor and train junior analysts and associates.
• Ensure compliance with brand guidelines, privacy regulations, and platform policies.
• Stay current with industry trends, platform updates, and best practices.

Skills

Paid media

Programmatic campaign management

Analytics

Leadership

Communication

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

DV360

The Trade Desk

Amazon DSP

CM360

Automation dashboards

Job description

Chase is seeking a Programmatic Channel Marketing Senior Associate to lead the planning, execution, and optimization of complex digital advertising campaigns across programmatic platforms. You will mentor junior teammates, collaborate with internal and external partners, and promote automation and workflow enhancements.

Ideal candidates bring hands-on experience with campaign setup, trafficking, QA, optimization, and a strategic mindset for targeted media strategies.