Senior Channel Marketing: Audience Strategy & Activation

JP Morgan Chase; Chicago (IL); On-site; USD 110,000 - 150,000; Full time

Job summary

JP Morgan Chase is seeking a Channel Marketing Senior Associate to transform audience data into actionable strategies that boost paid media performance. You will guide audience activation, monitor delivery, and collaborate with marketing, technology, analytics, and control partners to ensure privacy and strong operational controls.

The role emphasizes developing best practices, mentoring teammates, and presenting insights to senior leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, IT, Data Analytics, or related field.
• 4+ years of experience in paid media, digital marketing, audience management, or advertising technology.
• Strong understanding of media technology across display, social, search, and programmatic.
• Hands-on experience with DMPs, CDPs, analytics, and marketing tech platforms.
• Experience building and syndicating audiences, maintaining taxonomies, and reporting.
• Strong analytical skills to interpret data and develop recommendations.
• Knowledge of data privacy, regulatory requirements, and controls related to data collection and advertising.
• Ability to collaborate with diverse stakeholders and influence across functions.
• Excellent written and verbal communication and presentation skills.
• Strong project management and vendor management capabilities.
• Advanced proficiency in PowerPoint and familiarity with JIRA and Confluence.

Responsibilities

• Develop audience strategies to improve paid media effectiveness across display, social, search, programmatic, and emerging channels.
• Advise marketers on audience activation, targeting, segmentation, suppression, and data prioritization.
• Guide audience development and ensure timely delivery of segments to media platforms.
• Mentor audience management colleagues to maintain live audiences and resolve delivery issues.
• Collaborate with Product and Technology teams to evaluate DMP, CDP, identity, and marketing tech capabilities.
• Monitor campaign performance, support test-and-learn initiatives, and translate results into recommendations.
• Ensure audience strategies meet privacy, regulatory, security, and operational control requirements.
• Coordinate with marketers, media teams, analytics, modeling, legal, compliance, risk, agencies, and vendors.
• Manage advertising technology and data vendor relationships while evaluating emerging solutions.
• Develop and share audience management best practices, standards, and educational materials.
• Present technical concepts and performance insights clearly to senior stakeholders.

Skills

Audience management

Paid media

Data analytics

Stakeholder collaboration

Presentation skills

Project management

Communication

Education

Bachelor’s degree in Marketing/Business/Data Analytics

Tools

DMPs

CDPs

Analytics platforms

PowerPoint

JIRA

Confluence

Job description

JP Morgan Chase is seeking a Channel Marketing Senior Associate to transform audience data into actionable strategies that boost paid media performance. You will guide audience activation, monitor delivery, and collaborate with marketing, technology, analytics, and control partners to ensure privacy and strong operational controls.

The role emphasizes developing best practices, mentoring teammates, and presenting insights to senior leadership.