Hybrid VP, Programmatic Strategy & Growth

Publicis Groupe Holdings B.V; Philadelphia (Philadelphia County); Hybrid; USD 149,000 - 215,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Job summary

Publicis Groupe in the US is seeking a Vice President to lead programmatic strategy for a portfolio of brands. You will guide cross‑team integration, own revenue forecasting, and ensure client satisfaction.

This hybrid role requires three in‑office days per week; you will report to the SVP, Programmatic, and coach ADs, Supervisors, and Associates to drive growth and operational excellence. A deep background in digital media, programmatic insights, and financial acumen is essential to drive

Qualifications

• 10+ years in digital media or account planning.
• 6+ years of leadership experience in a media agency.
• Extensive programmatic marketing expertise and understanding of digital advertising trends.
• Financial acumen with the ability to manage complex accounts and revenue models.
• Exceptional leadership, communication, and presentation skills.
• High-level proficiency in Excel and PowerPoint.
• Experience anticipating challenges and implementing solutions proactively.
• Strong knowledge of the external media marketplace and emerging trends.

Responsibilities

• Lead and oversee all aspects of programmatic strategy and client partnership.
• Develop holistic media strategies that extend beyond programmatic, incorporating cross-channel planning.
• Identify and address operational challenges, resource needs, and client relationship dynamics.
• Guide teams in managing multiple accounts with an in-depth understanding of financial models for each client.
• Provide strategic leadership in client meetings and act as the escalation point for major deliverables and issues.
• Lead revenue forecasting, capability development, and cross-functional collaboration to optimize workflows and outcomes.
• Ensure optimal team performance through mentoring and setting high standards for ADs, Supervisors, and Associates.
• Champion Groupe-level integration, best practices sharing, and knowledge exchange across offices.
• Serve as a thought leader contributing to evolving programmatic strategy and new business efforts.
• Oversee staffing, resource allocation, and work-life balance in line with account scopes.
• Lead development and implementation of innovative solutions in platform technology, data, and media inventory.
• Advocate for staff growth and conduct performance reviews.

Skills

Programmatic strategy

Leadership

Client relationship management

Financial modelling

Executive communication

Excel

PowerPoint

Problem solving

Industry knowledge

Tools

Excel

PowerPoint

Job description

Publicis Groupe in the US is seeking a Vice President to lead programmatic strategy for a portfolio of brands. You will guide cross‑team integration, own revenue forecasting, and ensure client satisfaction.

This hybrid role requires three in‑office days per week; you will report to the SVP, Programmatic, and coach ADs, Supervisors, and Associates to drive growth and operational excellence. A deep background in digital media, programmatic insights, and financial acumen is essential to drive