Brand Media Senior Associate: Lead Data-Driven Campaigns

PMG; Dallas (TX); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Fertility and Family Support

Healthcare

Pet Insurance

Lifestyle Spending Accounts

Commuter Benefits

Annual Bonus

Volunteering Opportunities

AI Enterprise License

Job summary

PMG in Dallas is seeking a Brand Media Senior Associate to lead cross-channel campaigns and mentor a collaborative team. You’ll build strong media partnerships, guide strategy, and apply data-driven insights to optimize performance for client brands.

You’ll work with cross-functional teams, manage RFP processes, and use AI and automation to elevate efficiency and decision-making, while ensuring campaigns resonate with target audiences.

Qualifications

• 3+ years in digital media strategy or related field, bachelor’s degree or equivalent.
• Expertise in Account Planning and Brand Media to lead campaigns.
• Hands-on Content Creation supporting media operations.
• Cross-functional collaboration to deliver 360-degree strategies.
• Strong Marketing Metrics, Planning & Analysis, and Consumer Behavior knowledge.
• Proficiency with Analytics tools and Excel.
• Excellent relationship-building and partnerships development.

Responsibilities

• Lead day-to-day execution of cross-channel media campaigns aligned with client goals.
• Manage media operations, partner coordination, optimization, and performance analysis.
• Build relationships with media partners and collaborate on creative campaigns.
• Analyze data and audience insights to guide partner decisions.
• Contribute to RFPs, evaluate proposals, and negotiate rates.
• Share campaign performance updates with clients and teams.
• Mentor junior team members and promote best practices.
• Lead the Brand Media channel while supporting other channels as needed.
• Use AI, automation, and technology to elevate quality and speed.

Skills

Digital media strategy

Campaign management

Media partnerships

Cross-functional teamwork

Marketing metrics

Data analysis

Adobe Analytics

Google Analytics

Excel

Leadership

Education

Bachelor’s degree or equivalent

Tools

Adobe Analytics

Google Analytics

Microsoft Excel

Job description

PMG in Dallas is seeking a Brand Media Senior Associate to lead cross-channel campaigns and mentor a collaborative team. You’ll build strong media partnerships, guide strategy, and apply data-driven insights to optimize performance for client brands.

You’ll work with cross-functional teams, manage RFP processes, and use AI and automation to elevate efficiency and decision-making, while ensuring campaigns resonate with target audiences.